How to Find Business Leads with Intent Data
Posted: Sat Aug 09, 2025 10:36 am
For a business-to-business (B2B) company, finding new customers is very important. To find the best customers, you must know what they are thinking. This is where intent data comes in. Intent data shows you what a business is looking for online. When a business shows interest in a product like yours, they become an intent lead. Finding these leads is a very smart way to get new customers.
What is an Intent Lead?
An intent lead is a potential customer who is actively looking for something. They have shown a clear intent to buy. For example, a business might search for "best accounting software." This search shows whatsapp data they have an intent to buy. A good salesperson would want to talk to this person. A person with intent is a very valuable lead. They are much more likely to buy from you.
Why Intent Data is So Important
Intent data is important for many reasons. First, it helps you find the right people at the right time. You can talk to a business right when they are thinking about buying. Second, it saves a lot of time and money. You don't have to waste time on businesses that are not ready to buy. Moreover, it helps you be a good problem solver. You already know what a business is looking for. Consequently, intent data is a powerful way to grow a B2B business.
How Companies Show Intent
Companies show intent in many ways. They might visit your website. They might download a free guide. They might also read articles on other websites. They might search for your type of product on Google. All these actions are signs of intent. A good salesperson pays close attention to these signs. They help you know who to talk to.
The Different Kinds of Intent Data
There are different kinds of intent data. First-party data is data you get from your own website. For example, a person downloads a whitepaper from your site. Third-party data is data you get from other websites. This might be from a website that tracks what people read online. A good plan uses a mix of both types of data.
The Role of a "Buyer Persona"
A "buyer persona" is a picture of your perfect customer. It is a description of who you are looking for. For example, your persona might be "a manager at a tech company." Having a good persona helps you use intent data. You can look for intent from people who fit your persona. This helps you find the very best leads for your business.
What is an Intent Lead?
An intent lead is a potential customer who is actively looking for something. They have shown a clear intent to buy. For example, a business might search for "best accounting software." This search shows whatsapp data they have an intent to buy. A good salesperson would want to talk to this person. A person with intent is a very valuable lead. They are much more likely to buy from you.
Why Intent Data is So Important
Intent data is important for many reasons. First, it helps you find the right people at the right time. You can talk to a business right when they are thinking about buying. Second, it saves a lot of time and money. You don't have to waste time on businesses that are not ready to buy. Moreover, it helps you be a good problem solver. You already know what a business is looking for. Consequently, intent data is a powerful way to grow a B2B business.
How Companies Show Intent
Companies show intent in many ways. They might visit your website. They might download a free guide. They might also read articles on other websites. They might search for your type of product on Google. All these actions are signs of intent. A good salesperson pays close attention to these signs. They help you know who to talk to.
The Different Kinds of Intent Data
There are different kinds of intent data. First-party data is data you get from your own website. For example, a person downloads a whitepaper from your site. Third-party data is data you get from other websites. This might be from a website that tracks what people read online. A good plan uses a mix of both types of data.
The Role of a "Buyer Persona"
A "buyer persona" is a picture of your perfect customer. It is a description of who you are looking for. For example, your persona might be "a manager at a tech company." Having a good persona helps you use intent data. You can look for intent from people who fit your persona. This helps you find the very best leads for your business.