9. Personalize messages for returning customers

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Another important piece of first-party data that you already have access to is the traffic source (where each visitor came from).

If you’re active on social media channels like Facebook, Instagram, and TikTok, you might want to personalize your messages based on where your visitors are arriving from.

This is an especially good malaysia customer email list strategy for brands that get great engagement and lots of traffic from social posts and ads.

Here’s what a campaign that’s personalized based on traffic source could look like:


As a rule of thumb, your social traffic should be more than 5% of your total traffic in order to make this strategy worth implementing. But if you do have lots of traffic coming from your social media accounts, there’s a huge opportunity.

Take a look at this guide to learn about how to use source-based targeting to personalize your messaging and boost your conversion rates.

Another version of the above strategy is personalizing messages for visitors arriving from referral/affiliate partners.


You could, for example, display the referral partner’s name in your message. This makes the offers much more special and exclusive.

OptiMonk’s URL targeting feature makes it easy to implement this strategy and increase your conversion rates by up to 50%. Here’s a step-by-step guide on how to set it up.