3. Match the headline of your landing page to your Facebook ad copy
The last technique we’re going to look at has to do with landing pages. If you’re running multiple Facebook ads with different copy and value propositions, then you can adjust your landing page with that in mind.
This strategy can help you get up to a 50% increase in your Facebook ad ROI.
Here’s how:
In the example below, one landing mexico customer email list page is optimized for people who responded to a Facebook ad about regrowing hair, while the other is tailored to a target audience that’s worried about wrinkles.
And the best part: you don’t have to create multiple landing pages.
It’s the same landing page, the same URL, but a different headline:
Facebook ad optimization by personalizing headlines to your ad campaigns
OptiMonk can help you quickly personalize the headlines of your landing pages with its Dynamic Content feature.
All you need to do is:
OptiMonk dynamic content
2. Select the section that you would like to personalize on your landing page and simply rewrite it
Facebook ad optimization with Dynamic Content
3. Create a new Personalized Experience variant for each of your Facebook ads and tailor the landing page copy accordingly
Create a new Dynamic Content campaign
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