5 website personalization best practices

[Shakil1984]

A powerful website personalization strategy contains both types of messages.

Here are some best practices that top brands are using to take their personalized campaigns to the next level. As we go through these, notice how these brands take advantage of all the data points they can get their hands on for web personalization.

Tip #1: Use geotargeting
UK-based fashion giant ASOS uses poland customer email list location data extremely well. Below, you can see a custom message they display to visitors from Hungary.

They don’t display this information for no reason… there’s actually a brilliant upselling strategy associated with it. They’re encouraging their customers to spend more in order to reach their free shipping threshold.

Asos Website Personalization Practices
By using OptiMonk 3.0’s Smart Tags feature, you can create hyper-personalized experiences that engage visitors and improve the customer experience. You can use any of the customer data you collect, including location data.

All you need to do is to insert the follwing Smart Tag into your message (wherever you want the country to appear): [[attribute:_country_en]].

OptiMonk welcome popup
Tip #2: Recommend your best products
As mentioned before, Christopher Cloos uses OptiMonk for their website personalization efforts.

On their shopping cart page, they have an embedded section that recommends their best products for each individual customer. This invites customers to browse further before checking out, increasing their average order value.