What is Dynamic Website Personalization & How Can It Help Conversions
Posted: Tue Dec 24, 2024 10:44 am
Bloom & Wild’s Thoughtful Marketing Movement
“Our campaign assured customers that we uphold our core values, and put customers first,” said Lucy Evans, Retention Lead at Bloom & Wild, about the Mother’s Day opt-out campaign.
“Allowing customers to decide for themselves if they wanted to receive messaging about occasions that might be sensitive for them led to a lot of positive feedback and the launch of the Thoughtful Marketing Movement, which now has over 100 brands taking part.”
Brands that take part in the Thoughtful Marketing Movement agree to send their own opt-out offers for holiday campaigns.
Customers that decide to opt out receive alternate messaging, ensuring that nobody feels uncomfortable due to messages from their favorite ecommerce companies.
2. Focus on raising brand awareness
Getting potential customers to become aware of a brand’s identity is at the top of the agenda for any ecommerce startup.
This was particularly saudi arabia consumer email list important for Bloom & Wild because their floral business faced strong competition from local providers.
“The flower category was, and still is, a very Google-led category. People will Google ‘flower delivery Manchester’ for example and then compare the prices, usually ordering from the cheapest of the options,” explains Gelbard.
The goal of Bloom & Wild’s awareness campaigns was to get customers to see them as a high-quality, convenient, and consistent alternative.
Gelbard continued: “We thought that if we could create a brand that people trust, and really enjoyed using, then maybe one day people wouldn’t just say: ‘I want flowers’, they’d say ‘I want Bloom & Wild flowers.’”
“Our campaign assured customers that we uphold our core values, and put customers first,” said Lucy Evans, Retention Lead at Bloom & Wild, about the Mother’s Day opt-out campaign.
“Allowing customers to decide for themselves if they wanted to receive messaging about occasions that might be sensitive for them led to a lot of positive feedback and the launch of the Thoughtful Marketing Movement, which now has over 100 brands taking part.”
Brands that take part in the Thoughtful Marketing Movement agree to send their own opt-out offers for holiday campaigns.
Customers that decide to opt out receive alternate messaging, ensuring that nobody feels uncomfortable due to messages from their favorite ecommerce companies.
2. Focus on raising brand awareness
Getting potential customers to become aware of a brand’s identity is at the top of the agenda for any ecommerce startup.
This was particularly saudi arabia consumer email list important for Bloom & Wild because their floral business faced strong competition from local providers.
“The flower category was, and still is, a very Google-led category. People will Google ‘flower delivery Manchester’ for example and then compare the prices, usually ordering from the cheapest of the options,” explains Gelbard.
The goal of Bloom & Wild’s awareness campaigns was to get customers to see them as a high-quality, convenient, and consistent alternative.
Gelbard continued: “We thought that if we could create a brand that people trust, and really enjoyed using, then maybe one day people wouldn’t just say: ‘I want flowers’, they’d say ‘I want Bloom & Wild flowers.’”