How much logical value a product has depends on how useful it is to consumers.
Posted: Tue Dec 24, 2024 10:50 am
Sometimes the size of a product will make a difference. If we think about laptops, for instance, consumers will always value a lighter computer more than a heavier one.
2. Logical value
Once again, products and services can be useful in lots of different ways. It could be by giving customers a benefit they can’t get anywhere else or saving them lots of time in their daily routine.
3. Emotional value
Customers also connect to products on an emotional level. This is especially important because it can differentiate your offerings from your competitors’ (even when they’re very similar).
Maximizing the goodwill south africa consumer email list that customers feel towards your brand is the best way to increase the emotional aspect of perceived value.
This is where customization and personalization come in, since these ecommerce tactics allow you to treat people as individuals rather than numbers, building a personal connection.
You can also enhance the emotional bond consumers have with your brand by incorporating techniques from conscious capitalism, such as making a charitable donation from a portion of your profits.
These kinds of steps can really enhance a company’s reputation.
Know your target audience
Different groups of customers will perceive the value of products in different ways. After all, “don’t try to sell burgers to vegans!”
2. Logical value
Once again, products and services can be useful in lots of different ways. It could be by giving customers a benefit they can’t get anywhere else or saving them lots of time in their daily routine.
3. Emotional value
Customers also connect to products on an emotional level. This is especially important because it can differentiate your offerings from your competitors’ (even when they’re very similar).
Maximizing the goodwill south africa consumer email list that customers feel towards your brand is the best way to increase the emotional aspect of perceived value.
This is where customization and personalization come in, since these ecommerce tactics allow you to treat people as individuals rather than numbers, building a personal connection.
You can also enhance the emotional bond consumers have with your brand by incorporating techniques from conscious capitalism, such as making a charitable donation from a portion of your profits.
These kinds of steps can really enhance a company’s reputation.
Know your target audience
Different groups of customers will perceive the value of products in different ways. After all, “don’t try to sell burgers to vegans!”