traffic on your e-commerce

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"Gili's" Catch-up Pop-up
And in terms of communication, what actions should be put in place?
Communication is an essential part of your strategy, and this is the case all year long. Whether it's about gaining visibility or interacting with your community, it's important to maintain a regular and constant connection. So I've listed several communication actions to implement to interact with your audience during the summer.

Email campaigns
Emailing is a must when it comes to communicating with your audience. Using newsletters, communicate with your incoming profiles and your customers more intensely about your best sellers, your french guiana b2b leads exclusive discounts or the new games on your site. I invite you to take inspiration from Nin-Nin's excellent strategy, which cleverly mixes product newsletters and animation or content newsletters. Find it right here!
instant win christmas marketing
Advent calendars
In this period of high traffic, the advent calendar will allow you to capture many visitors, to ensure the recurrence of their visit during the Christmas period, but also to encourage them to convert . Everything will depend, of course, on the mechanics that you will favor . Here is the example of the calendar organized by Catimini last year, as well as that of Fnac Darty.


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Well implemented, email campaigns can be a real opportunity to generate quality !

SMS campaigns:
Ultimately little used by e-retailers, SMS proves to be a powerful tool. Indeed, more than 90% of SMS are read within three minutes of receipt. This is three times faster than an email. This deliverability is quite unique for a communication channel. Why deprive yourself of it?