content itself. And yes, this is more than just writing words on a page. You can use elements of design in your content, too. Notice how I'm breaking these paragraphs into smaller chunks, typically no more than three sentences long? That's because it makes the content look more digestible and accessible. If it were all one big block (what we call a "wall of text"), then you'd think it's too much effort, and you can't be bothered to read through it, so you won't, and the value won't be shared. And how about mom database this? Did you find your eye drawn to that line that stands out boldly? Another trick is to grab someone's attention while highlighting valuable and essential points. Practice implementing this into your content. But again, visuals are the way to go —we're talking infographics, eBooks, whitepapers, videos, social media graphics, and more. They're shareable, digestible, and, let's face it, way more fun than a wall of text. But here's a pro tip: don't skimp on image quality. Nothing says "amateur hour" like pixelated graphics. That's why I'm a big fan of tools like the image upscaler, where you can enhance the image quality to 4K. It's like a magic wand for making your visuals crisp and professional.
Functionality Improvements that Boost B2B Lead Generation
Functionality Improvements that Boost B2B Lead Generation
Source: Image by Freepik
Design also affects the technical side of things, especially regarding functionality. Ever been on a website with a clunky-looking calendar or booking system? Doesn't instill professionalism and trust, right? So, what can you do to bring things into 2024? Here's what you need to know: a. Forms: If your form is longer than a CVS receipt, you're doing it wrong. Keep it short and sweet, and only ask for what you need. I once reduced a client's form fields from 10 to 3 and saw conversions skyrocket. Less really is more. People just can't be bothered when it's long.Get the form right, looking its best, and working for you, and you’ll see a dramatic increase in leads. Powerful tools like Lead Forms, used by Unilever, Expedia, and the Parliament of Australia, can help. b. Live chat and chatbots: These little digital helpers are like having a 24/7 concierge for your website. They can answer questions, guide visitors, and even quality leads while you're catching some Z's. Just make sure your chatbot doesn't sound like a bot. Give it some personality. c. Personalization: Have you ever been in a cafe where the barista remembers everyone's coffee order? It's a personal experience that makes you feel valued and included. Incorporate it. Use dynamic content to show visitors what they want to see based on their behavior. It's not creepy; it's considerate! d. Use A/B Testing: It's like having a crystal ball for your website. Test different layouts, copy, and CTAs to see what resonates best with your audience. I increased lead gen by 30% by changing a button color. Who knew green was so persuasive? Remember, functionality isn't just about making things work but improving them. So go ahead, tinker with your site, and see what a difference it can make when you optimize your website.