Estimate the potential market size and competition
Posted: Sat Dec 21, 2024 3:41 am
Obviously, you want to enter a market that presents the most significant opportunities for your business, so you need to know how to assess market size.
If you go to a competitor's website in Google Market Finder , you'll get information about regional searches, and the platform will automatically suggest categories associated with the URL. For squareup.com, it suggests "e-commerce" and many more.
You can tailor those categories to the ones that db center.uk best reflect your business – one option is to search for them in SEMrush Market Explorer’s in-market audience interests.
google market finder
You will be introduced to the most significant markets first ; for Square, these are: the United States, Germany, and the United Kingdom. If you are looking to expand into Japan, you will need to investigate further.
If you refer to the detailed search option, you will get a much longer list of countries you could operate in. Remove your home region to be left with all the other countries (Germany, UK, Japan, France and Australia).
When you look at the CPC of the results on Google, you will notice that they are relatively high for Japan. For starters, it means that expanding the market in Japan could prove quite expensive. At the same time, a high CPC is the result of high competition, so this can tell you that the market still has a lot of appetite.
Google Market Finder is a great way to estimate the size of a market, but keep in mind that you will sometimes need to adjust to different search engines and use different market assessment tools to plan your international expansion.
Here we are looking at Google data and the popularity of keywords that fall into the defined categories. If the most popular search engine in the country you want to expand to is another one (like Yandex in Russia), you will need to take that into account as you explore the percentages.
If you go to a competitor's website in Google Market Finder , you'll get information about regional searches, and the platform will automatically suggest categories associated with the URL. For squareup.com, it suggests "e-commerce" and many more.
You can tailor those categories to the ones that db center.uk best reflect your business – one option is to search for them in SEMrush Market Explorer’s in-market audience interests.
google market finder
You will be introduced to the most significant markets first ; for Square, these are: the United States, Germany, and the United Kingdom. If you are looking to expand into Japan, you will need to investigate further.
If you refer to the detailed search option, you will get a much longer list of countries you could operate in. Remove your home region to be left with all the other countries (Germany, UK, Japan, France and Australia).
When you look at the CPC of the results on Google, you will notice that they are relatively high for Japan. For starters, it means that expanding the market in Japan could prove quite expensive. At the same time, a high CPC is the result of high competition, so this can tell you that the market still has a lot of appetite.
Google Market Finder is a great way to estimate the size of a market, but keep in mind that you will sometimes need to adjust to different search engines and use different market assessment tools to plan your international expansion.
Here we are looking at Google data and the popularity of keywords that fall into the defined categories. If the most popular search engine in the country you want to expand to is another one (like Yandex in Russia), you will need to take that into account as you explore the percentages.