Selling in COVID-19 Quarantine
Posted: Sat Dec 28, 2024 3:34 am
Take advantage of the opportunity that the COVID-19 Quarantine gives us to sell. Yes, you read that right. In this quarantine you can do two things: stay paralyzed or take advantage of the opportunity and increase your sales. At the level of digital strategy, and especially at the advertising level, we have detected an opportunity since many companies have stopped their campaigns. We, who are always looking for opportunities, can tell you that there are some good reasons to invest in the Internet right now, I list them below:
Online business is not suffering at the moment, for certain companies it is being an opportunity, some online product sales have increased by more than 20%. There are sectors that have even benefited from their online channels because there is more information consumption, these days there is much more user traffic. There are basic products such as food and hygiene products that sell more and yet clothing or footwear are now slowing down their sales. Think of Netflix, HBO, digital newspapers, specialized blogs, food websites with home delivery, cleaning, health and beauty, sports products (for exercising at home), all lawyers (mainly labor lawyers), business consultants, advisors, electronics and technology companies, investors, insurance companies, etc.
Media advertising prices have dropped, so the cost of branding or promoting certain services has dropped. As you know, digital advertising is bidding and now is a good time to have a presence. There are sectors that are currently experiencing much greater demand for both information on services and sales of products.
These days it has been noted that we are spending many more hours bolivia telegram lead onnected to the internet. There is a lot of traffic on social networks, on media pages, on company corporate pages, on blogs, on the entire internet really. There is a lot of searching for information and a lot of buying online products, mainly for entertainment and leisure. Now, if the confinement is extended, this will vary to cover other aspects, but it is clear that those who are well positioned on the internet have many more opportunities than those who are not. By the way, if you are not selling on the internet, you should think about it because it is time to carry out your digital transformation.
It's time to launch campaigns that really connect with customers. It's time for engagement, it's time to seek interaction and improve the relationship with the customer. Now it seems that we are closer, perhaps scared, and more receptive. Take advantage of this opportunity to listen to their demands and offer them products or services that they are asking for. This is an opportunity that must be seized to bring your brand and your products closer to the customer.
We have campaigns running that do not have a short-term objective and are working really well. We can give you some very interesting data so that if you want to gain visibility, look at the data from the first 3 days to promote an e-commerce with a very small investment. The objective was to promote a new brand and new products. The result has been spectacular given the low investment. Look at these indicative data:
With a daily budget of €27/day we are achieving the following:
Public Campaign.
Remarket Campaign
Total Campaign
Print. 160,000
Print. 13,250
Print. 173,250
CPM 0.80€
CPM 0.91€
CPM 0.80€
Clicks 666
Clicks 20
CLICKS 686
CPC 0.20€
CPC 0.60€
CPC 0.20€
CTR 0.41%
CTR 0.14%
CTR 0.41%
Cost 140€
Cost 12€
Total cost 152€
If this doesn't sound like an incredible job of digital visibility for a new brand, nothing does.
Online business is not suffering at the moment, for certain companies it is being an opportunity, some online product sales have increased by more than 20%. There are sectors that have even benefited from their online channels because there is more information consumption, these days there is much more user traffic. There are basic products such as food and hygiene products that sell more and yet clothing or footwear are now slowing down their sales. Think of Netflix, HBO, digital newspapers, specialized blogs, food websites with home delivery, cleaning, health and beauty, sports products (for exercising at home), all lawyers (mainly labor lawyers), business consultants, advisors, electronics and technology companies, investors, insurance companies, etc.
Media advertising prices have dropped, so the cost of branding or promoting certain services has dropped. As you know, digital advertising is bidding and now is a good time to have a presence. There are sectors that are currently experiencing much greater demand for both information on services and sales of products.
These days it has been noted that we are spending many more hours bolivia telegram lead onnected to the internet. There is a lot of traffic on social networks, on media pages, on company corporate pages, on blogs, on the entire internet really. There is a lot of searching for information and a lot of buying online products, mainly for entertainment and leisure. Now, if the confinement is extended, this will vary to cover other aspects, but it is clear that those who are well positioned on the internet have many more opportunities than those who are not. By the way, if you are not selling on the internet, you should think about it because it is time to carry out your digital transformation.
It's time to launch campaigns that really connect with customers. It's time for engagement, it's time to seek interaction and improve the relationship with the customer. Now it seems that we are closer, perhaps scared, and more receptive. Take advantage of this opportunity to listen to their demands and offer them products or services that they are asking for. This is an opportunity that must be seized to bring your brand and your products closer to the customer.
We have campaigns running that do not have a short-term objective and are working really well. We can give you some very interesting data so that if you want to gain visibility, look at the data from the first 3 days to promote an e-commerce with a very small investment. The objective was to promote a new brand and new products. The result has been spectacular given the low investment. Look at these indicative data:
With a daily budget of €27/day we are achieving the following:
Public Campaign.
Remarket Campaign
Total Campaign
Print. 160,000
Print. 13,250
Print. 173,250
CPM 0.80€
CPM 0.91€
CPM 0.80€
Clicks 666
Clicks 20
CLICKS 686
CPC 0.20€
CPC 0.60€
CPC 0.20€
CTR 0.41%
CTR 0.14%
CTR 0.41%
Cost 140€
Cost 12€
Total cost 152€
If this doesn't sound like an incredible job of digital visibility for a new brand, nothing does.