Marketing Automation Marketing Automation
Posted: Sat Dec 28, 2024 3:45 am
We have good news to share, starting in October we will offer a marketing automation service that allows you to track website interactions with prospects and leads (leads being understood as those people who have shown some interest in our products). This is because we have reached another important agreement to provide a more complete service to our clients.
We are going to provide our clients with software that automatically executes most of the actions we need to implement with potential customers (email marketing, lead generation, landing page optimization, etc.) and speeds up the purchasing process by personalizing messages and actions based on their interaction with our website. Our goal is to convert potential customers into real buyers in an automated way, thus facilitating the entire process for the marketing and sales departments.
Marketing Automation
This software allows us to ensure that no lead is left unattended and that the leads that go through our sales process and with which we have not managed to close the sale can be returned to our sales cycle. It is a very complete tool that saves us from having to hire designers, programmers, marketing strategists, etc. It is a tool that provides us with an important lever to automate all the processes to attract, retain and create customers. Especially suitable for eCommerce sites since it is where it is easier to see the ROI of our efforts.
Individualized monitoring of each user who accesses our website
Specifically, our tool unifies the following: web analytics (allows us to track a bosnia and herzegovina telegram data visitor from their first visit), lead management (creation of a database for segmentation), advanced email marketing by tracing responses and cross-referencing pre-click and post-click data on our website, allows you to edit landing pages in a simple and professional way and also record visitor behavior, allows you to easily create web forms, automatically manage leads and segment them depending on their needs, and finally assign a score (lead scoring) that tells us at what point (cold-hot) each user who has accessed our website is, depending on the content they download, the clicks they make, the emails they open or the information they request, etc.
A single tool
All of this set of solutions combined in a single tool contributes to shortening the sales cycle, increasing revenue and obtaining a better return on investment by automating tasks with the aim of increasing demand. In short, with it we unite the sales objectives and our marketing strategy to multiply the number of qualified leads and sell more .
Using this tool, combined with our marketing knowledge, we will use it to generate an individualized strategy and get the most out of our opportunities. For our part, HAC PROJECT will implement the creation of lists of potential clients, the import and export of data in the tool, the monitoring of leads and the personalized value proposition based on the strategy defined for the company. Obviously, this does not work alone; we have to feed "the beast" because if we do not encourage actions for the click, the purchases will not come on their own.
The company that wants to attract customers has to generate valuable content to attract the customer and turn them from prospect to lead, then they will become qualified leads and finally customers when the conversion occurs. And that has to be our goal: to sell more . This content generation is not a trivial matter. Within a serious online sales strategy you have to be clear that you need to create content that talks about the benefits of your product. And that means dedicated time, knowledge and the desire to give your customers "knowledge" to gain their trust, eliminate doubts about your product and realize that the solution you provide will really generate benefits. Once this process has been carried out, we are closer to the sale.
We are going to provide our clients with software that automatically executes most of the actions we need to implement with potential customers (email marketing, lead generation, landing page optimization, etc.) and speeds up the purchasing process by personalizing messages and actions based on their interaction with our website. Our goal is to convert potential customers into real buyers in an automated way, thus facilitating the entire process for the marketing and sales departments.
Marketing Automation
This software allows us to ensure that no lead is left unattended and that the leads that go through our sales process and with which we have not managed to close the sale can be returned to our sales cycle. It is a very complete tool that saves us from having to hire designers, programmers, marketing strategists, etc. It is a tool that provides us with an important lever to automate all the processes to attract, retain and create customers. Especially suitable for eCommerce sites since it is where it is easier to see the ROI of our efforts.
Individualized monitoring of each user who accesses our website
Specifically, our tool unifies the following: web analytics (allows us to track a bosnia and herzegovina telegram data visitor from their first visit), lead management (creation of a database for segmentation), advanced email marketing by tracing responses and cross-referencing pre-click and post-click data on our website, allows you to edit landing pages in a simple and professional way and also record visitor behavior, allows you to easily create web forms, automatically manage leads and segment them depending on their needs, and finally assign a score (lead scoring) that tells us at what point (cold-hot) each user who has accessed our website is, depending on the content they download, the clicks they make, the emails they open or the information they request, etc.
A single tool
All of this set of solutions combined in a single tool contributes to shortening the sales cycle, increasing revenue and obtaining a better return on investment by automating tasks with the aim of increasing demand. In short, with it we unite the sales objectives and our marketing strategy to multiply the number of qualified leads and sell more .
Using this tool, combined with our marketing knowledge, we will use it to generate an individualized strategy and get the most out of our opportunities. For our part, HAC PROJECT will implement the creation of lists of potential clients, the import and export of data in the tool, the monitoring of leads and the personalized value proposition based on the strategy defined for the company. Obviously, this does not work alone; we have to feed "the beast" because if we do not encourage actions for the click, the purchases will not come on their own.
The company that wants to attract customers has to generate valuable content to attract the customer and turn them from prospect to lead, then they will become qualified leads and finally customers when the conversion occurs. And that has to be our goal: to sell more . This content generation is not a trivial matter. Within a serious online sales strategy you have to be clear that you need to create content that talks about the benefits of your product. And that means dedicated time, knowledge and the desire to give your customers "knowledge" to gain their trust, eliminate doubts about your product and realize that the solution you provide will really generate benefits. Once this process has been carried out, we are closer to the sale.