SEO today has a very important component: SEO content . Knowing how to write texts that can be positioned on Google and that attract readers is key to your marketing strategy , so we explain how to create engaging content.
What is SEO content?
SEO content is content that is created with the intention of positioning it in search engines. It requires research and planning for subsequent writing and optimization.
To reach the top of Google, you need to not only create good content, but also know how to optimize it for on-page SEO . In addition, Google increasingly takes into account the user experience, which means giving clear answers to what people are searching for on the search engine.
The goal of SEO content is to attract web traffic by focusing on ranking on Google and other search engines.
Importance of SEO content in positioning
To position your website on Google, good content is key; whether it brazil telegram data to position service pages, landing pages or posts . If you don't know how to create SEO-optimized content, it will be difficult for your website to reach the top spots on Google.
Keyword Research
The first step in creating SEO content is keyword research, as SEO content should include relevant words and phrases that you want your site to rank for.
Keyword research allows you to find the keywords you should focus on, based on certain metrics.
How to perform effective keyword research?
To research keywords, start with a list of important and relevant topics that relate to what your business does. Then, identify keywords that fit within that topic that you want to rank for.
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You can also search for terms related to those.
Once you have a more defined list, you will then need to do an analysis to see the difficulty, search volume, conversion potential and intent. And from this, define which keywords you will use in your SEO content.
Recommended Tools for Keyword Research
There are many free and paid keyword research tools available today, including:
Semrush.
Ahrefs.
Google Search Console.
Google Keyword Planner.
Google Trends.
Moz.
Answer The Public.
Even Quora, Reddit and Wikipedia can be helpful in finding topics.
Strategies for creating quality SEO content
Write for the user's search intent
As we mentioned, when selecting keywords it is important to consider search intent, this means that you have to give answers to what people are searching for.
Doing a Google search for the keyword you want to rank for will give you an answer to this question, you will know what type of content is ranking and what you should create if you want to compete. In addition, tools like Semrush tell you if a search is informational, navigational, commercial or transactional.
Content structure: use of H1, H2 and H3 headings
Your content should be divided with a good structure, so that it makes it easier to read and breaks up the text. The use of headings and short paragraphs is the trend.
In the H1 you should include your main keyword, and you will also have to use keywords in the subheadings.
Importance of originality and depth of content
Although many people suggest that long-form content ranks better on Google, not all keywords need a lot of text to rank. It is not recommended that you fill your post with irrelevant content just to reach a certain word count.
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The content should be easy to understand, cover the topic of your keyword.
On-Page SEO Content Optimization
Using keywords in content
Adding your keywords is a very important part of SEO content, but there is no exact formula for how many times you should use keywords in your text.
Typically you should use the keyword in the URL, title , first 50-100 words, H1 and an H2.