A trustworthy website has a better chance of ranking high in search engines than others. Authority is one of the factors that search engines take into account when determining rankings. Based on this, we want to evaluate how to increase the authority of a website . Read on to learn the basics.
What is domain authority?
Before we learn about the strategies you can apply to increase your website's domain authority, let's find out what this term refers to. It refers to the relevance or popularity that a website has in relation to others.
It is identified by the acronym DA, from the English Domain Authority , and is presented as a value. The higher this value, the greater the authority of the site. This measure indicates the quality, credibility and reliability of the website.
It must be distinguished from page authority, since the latter refers to the URL of a specific page. For example: While domain authority refers to the entire site as a whole.
Domain authority is one of the factors that search engines like Google brazil telegram phone numbers take into account when ranking a site. Search engines will trust a site with high authority more. That's why you need to work to improve a site's domain authority .
In addition to achieving a better position in the results pages, having a high DA has other advantages, such as getting more visitors to the website and increasing the number of conversions.
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The main factor that influences domain authority is the number of external links a website receives. But it is not just about the number of backlinks , these must also come from sites that have a good reputation. Otherwise, they negatively affect the website.
Furthermore, all domains start with a DA of zero and this value varies over time.
How to increase the authority of a website?
If you want search engines to consider your website trustworthy, you need to increase your domain authority. To do this, having a good link profile is essential. That means you need to work on getting quality external links.
But that's not the only thing you should pay attention to. The quality of the content you publish, its usefulness, updates, content dissemination strategy, all of this will influence the authority of the website.
Visitor interactions and the age of the site also influence this value.
So you need to keep an eye on what's going on inside your website to try to improve your site's popularity.
Below, we tell you how to increase the authority of a website with various strategies:
Publish useful and quality content
The basis of your website's authority is the content you publish. Through valuable content, you will demonstrate your expertise in the subject and attract the attention of users. Create quality posts that are useful to visitors.
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In addition, quality content attracts attention, generates more interactions, and gets others to share it and link to it.
Therefore, you should not neglect your content strategy. On the contrary, update your website regularly. This will also tell search engines that your website is active and you can avoid losing positions in the rankings.
Have a good backlink strategy
Inbound links are essential to increasing a website's DA . That's why it's important to consider a strategy to get backlinks .
There are several ways to get them. For example, commenting on other blogs with similar themes to yours, collaborating with other sites, participating in forums and question and answer sites like Quora.
Backlink strategies also take into account the links you make on your site to other websites. It is part of good practice and can bring important benefits. For example, if you cite another blog in one of your posts, you generate trust among readers. And not only that, but you can get the other author to link to your content.
It is necessary to emphasize that quality backlinks must be sought.