Not ideal that it went up onto Reddit in my opinion,

[zihadhosenjm90]

Not ideal that it went up onto Reddit in my opinion, since that’ll probably lead to a lot of people joining who just want want free anything and aren’t really into hiking, the outdoors or even spending time in California.

Oh well, this can at least lead to a higher chance of the afghanistan telemarketing data going viral and getting me a high volume of potential new customers which could make up for the lack of targeting on them.

After the first 24hrs or so, I had about 160 new subscribers who’d joined through the giveaway, but momentum was starting to slow down a bit.

So, I wanted to try out another marketing tactic (specifically an Instagram marketing tactic) that has traditionally worked very well for me, especially with my freelance content marketing clients: Influencer marketing.

Influencer outreach on Instagram.

One of the friends I strategically chose to include in my early feedback group, Justin Katz, is a super talented photographer here in California.

He has a really engaged Instagram following and takes a ton of his free time to go out and capture amazing images from different trails and locations around the state—he’s literally my target market for this site. And so are his followers.

validate-business-idea-instagram-influencer-2
See what I mean? Yeah.

He also has a sizable following where he’s learned how to grow a blog covering topics like the best gear for photographers, online courses for learning new photography techniques and how to build a photography website, so I knew I’d want to tap him and get him involved with this project somehow.

Once momentum on my giveaway started to slow on Wednesday, I sent Justin an email asking if he’d be up for promoting my giveaway from his Instagram account with the next image he shared.