10 Things That Help You Create Better Email Sequences
Posted: Sat Dec 28, 2024 8:35 am
1. Build a Targeted Email List
Your email sequence is only as good as your audience. Building a targeted list means focusing on quality over quantity.
Capture Relevant Leads: Use opt-in forms that target specific audiences. For example, a form offering “Tips for Busy Professionals” will attract individuals genuinely interested in productivity solutions.
Ditch the Generic Leads: Avoid buying email lists. Not only are these practices unethical, but they can also flood your list with invalid or unengaged contacts..
Segment your list-building strategy by offering different lead magnets (e.g., eBooks, webinars) tailored to subgroups within your audience. The more precise your targeting, the better your results.
2. Research Your Prospects Thoroughly
Thorough research on your prospects is crucial for crafting personalized and impactful messages that resonate with their specific needs and challenges. Find answers to:
What Are Their Pain Points? Identify their challenges through surveys, social listening, or analyzing past interactions.
What Motivates Them? Research trends, preferences, and behaviors to craft messages that resonate.
For example, if you’re targeting eCommerce store owners, research their current trends, such as holiday sales, and challenges, such as abandoned carts, to tailor your message.
Use tools like LinkedIn, industry forums, or niche-specific communities to uncover insights beyond demographics.
3. Segment and Personalize Like a Pro
Generic emails are a one-way ticket to the spam folder. To engage your audience, segment them into smaller, more focused groups based on:
Behavior: Who clicked but didn’t purchase? Who hasn’t opened your emails in months?
Demographics: Tailor content to age, location, or industry.
Lifecycle Stage: New subscribers need a welcome series, while loyal customers may appreciate exclusive perks.
Personalization isn’t just about using a first name—it’s about making every email feel relevant to the recipient.
Instead of, “We’ve launched new products” say, “Hey Jane, based on your last purchase, you’ll love these!”
4. Write Emails That Speak Directly to Your Audience
Writing emails isn’t just about great copy—it’s about creating moments that matter:
Use Conversational Language: Write as if you’re speaking to a friend. For example, instead of saying, “Our product is the market leader,” say, “We think you’ll love this because it solves [specific problem].”
Create Hooks: The first line of your email is just as important the usage of linkedin database as the subject line. Start with a question, bold statement, or relatable anecdote.
CTA That Feels Natural: Your call-to-action (CTA) should flow naturally within the email. Avoid pushy phrases like “BUY NOW!” Instead, try something like, “Take a look and see what you think.”
Keep your tone aligned with your audience. A SaaS audience might prefer professional yet friendly language, while a Gen Z audience might appreciate humor and emojis more.
5. Focus on Best Deliverability Practices From Day One
Even the best email content is useless if it doesn’t land in the inbox. Here’s how to optimize deliverability:
Authenticate Your Emails: Use protocols like SPF, DKIM, and DMARC to signal to ISPs that your emails are legitimate.
Warm Up Your Domain: Gradually increase your email-sending volume, especially if you’re using a new domain. ISPs flag sudden spikes as suspicious.
Monitor Reputation: Use tools like Google Postmaster to track your domain’s health.
Clean Your Email Lists: Consistently prune inactive or invalid emails from your list using a tool like Clearout. This ensures your sender reputation remains strong.
Your email sequence is only as good as your audience. Building a targeted list means focusing on quality over quantity.
Capture Relevant Leads: Use opt-in forms that target specific audiences. For example, a form offering “Tips for Busy Professionals” will attract individuals genuinely interested in productivity solutions.
Ditch the Generic Leads: Avoid buying email lists. Not only are these practices unethical, but they can also flood your list with invalid or unengaged contacts..
Segment your list-building strategy by offering different lead magnets (e.g., eBooks, webinars) tailored to subgroups within your audience. The more precise your targeting, the better your results.
2. Research Your Prospects Thoroughly
Thorough research on your prospects is crucial for crafting personalized and impactful messages that resonate with their specific needs and challenges. Find answers to:
What Are Their Pain Points? Identify their challenges through surveys, social listening, or analyzing past interactions.
What Motivates Them? Research trends, preferences, and behaviors to craft messages that resonate.
For example, if you’re targeting eCommerce store owners, research their current trends, such as holiday sales, and challenges, such as abandoned carts, to tailor your message.
Use tools like LinkedIn, industry forums, or niche-specific communities to uncover insights beyond demographics.
3. Segment and Personalize Like a Pro
Generic emails are a one-way ticket to the spam folder. To engage your audience, segment them into smaller, more focused groups based on:
Behavior: Who clicked but didn’t purchase? Who hasn’t opened your emails in months?
Demographics: Tailor content to age, location, or industry.
Lifecycle Stage: New subscribers need a welcome series, while loyal customers may appreciate exclusive perks.
Personalization isn’t just about using a first name—it’s about making every email feel relevant to the recipient.
Instead of, “We’ve launched new products” say, “Hey Jane, based on your last purchase, you’ll love these!”
4. Write Emails That Speak Directly to Your Audience
Writing emails isn’t just about great copy—it’s about creating moments that matter:
Use Conversational Language: Write as if you’re speaking to a friend. For example, instead of saying, “Our product is the market leader,” say, “We think you’ll love this because it solves [specific problem].”
Create Hooks: The first line of your email is just as important the usage of linkedin database as the subject line. Start with a question, bold statement, or relatable anecdote.
CTA That Feels Natural: Your call-to-action (CTA) should flow naturally within the email. Avoid pushy phrases like “BUY NOW!” Instead, try something like, “Take a look and see what you think.”
Keep your tone aligned with your audience. A SaaS audience might prefer professional yet friendly language, while a Gen Z audience might appreciate humor and emojis more.
5. Focus on Best Deliverability Practices From Day One
Even the best email content is useless if it doesn’t land in the inbox. Here’s how to optimize deliverability:
Authenticate Your Emails: Use protocols like SPF, DKIM, and DMARC to signal to ISPs that your emails are legitimate.
Warm Up Your Domain: Gradually increase your email-sending volume, especially if you’re using a new domain. ISPs flag sudden spikes as suspicious.
Monitor Reputation: Use tools like Google Postmaster to track your domain’s health.
Clean Your Email Lists: Consistently prune inactive or invalid emails from your list using a tool like Clearout. This ensures your sender reputation remains strong.