Ever wondered why your carefully crafted emails aren’t making it to the inbox? Or why are your open rates disappointing
Posted: Sat Dec 28, 2024 8:36 am
Over 20% of legitimate emails land in the dreaded spam folder.
A number that concerns every campaign manager in today’s competitive business scenario. Avoiding the spam folder is even more complex, especially with the ESPs' and ISPs' stricter bulk sender rules.
This emphasizes the importance of thoroughly reviewing every aspect of your emails before hitting the send button to prevent a decline in deliverability.
It’s no longer just about what you say in your emails, but how you say it, how often you send it, and even the technicalities behind your email setup.
So in this blog, we will be going through strategies and techniques to ensure your emails not only avoid the spam folder but also reach the inbox..
Understanding Why Emails Land in Spam
When your emails land in the spam folder, it often stems from several common issues:
Lack of Authentication
Emails without proper authentication like SPF, DKIM, and DMARC are how to use this database often flagged. Without them, emails are seen as potentially fraudulent and are filtered out to protect recipients from phishing and other malicious activities.
Poor Sender Reputation
A poor sender reputation, built up over time through bad sending practices, significantly affects email deliverability. Factors such as high bounce rates, spam complaints, and being blacklisted indicate a history of sending unwanted or harmful emails, prompting ISPs to route your emails to the spam folder to safeguard users.
Spammy Content
Content with spam trigger words, excessive punctuation, and all caps can trigger spam filters, to stop such harmful emails from cluttering users’ inboxes.
Unengaged Recipients
Low engagement rates, like few opens or clicks, tell ISPs that your emails aren't valued, suggesting they may be irrelevant or unwanted, leading to them being categorized as spam.
A number that concerns every campaign manager in today’s competitive business scenario. Avoiding the spam folder is even more complex, especially with the ESPs' and ISPs' stricter bulk sender rules.
This emphasizes the importance of thoroughly reviewing every aspect of your emails before hitting the send button to prevent a decline in deliverability.
It’s no longer just about what you say in your emails, but how you say it, how often you send it, and even the technicalities behind your email setup.
So in this blog, we will be going through strategies and techniques to ensure your emails not only avoid the spam folder but also reach the inbox..
Understanding Why Emails Land in Spam
When your emails land in the spam folder, it often stems from several common issues:
Lack of Authentication
Emails without proper authentication like SPF, DKIM, and DMARC are how to use this database often flagged. Without them, emails are seen as potentially fraudulent and are filtered out to protect recipients from phishing and other malicious activities.
Poor Sender Reputation
A poor sender reputation, built up over time through bad sending practices, significantly affects email deliverability. Factors such as high bounce rates, spam complaints, and being blacklisted indicate a history of sending unwanted or harmful emails, prompting ISPs to route your emails to the spam folder to safeguard users.
Spammy Content
Content with spam trigger words, excessive punctuation, and all caps can trigger spam filters, to stop such harmful emails from cluttering users’ inboxes.
Unengaged Recipients
Low engagement rates, like few opens or clicks, tell ISPs that your emails aren't valued, suggesting they may be irrelevant or unwanted, leading to them being categorized as spam.