Be top of mind at the right time
Posted: Sat Dec 21, 2024 5:24 am
We all know that the world is changing enormously. But strangely enough, our marketing has not always been adapted to this. There are still companies that actively spend time on cold calling or randomly have leaflets pushed into mailboxes by 15-year-olds. This can be done differently! One of the popular methods for this is the so-called 'social selling', another approach that is worth the effort. Are you already making smart contact with your customers?
Be where your customers are
Customers are increasingly frugal with their time, more on-demand and much more selective. Developments in the digital landscape are increasingly in line with this and offer new possibilities. For example, we can now make contact and build relationships very smartly and effectively. Social selling is exactly that: making 'honest' and 'authentic' contact with potential customers and meeting them where they are: social media. It is not just spewing your information, but actually entering into a relationship: people do business with people.
It is the smart use of the power of social. You can find your target group very specifically, meet them and then approach them strategically and stay in touch with them. And also important: social selling is an addition to current marketing practices, not a replacement.
Social selling, marketing, relationships, sales: it’s all about timing. When the customer experiences a problem (for which your company has the best solution) you want them to think of you. The problem is that we almost never know when that moment will occur. That’s why the next best thing is to make sure that you are thought of often. To do that, you will have to communicate, all year round. That way, you increase the chance that the customer will choose your solution. And just as practical: it is advisable to use a content calendar and structure it. That is also part of social selling. If you are looking for more practical considerations, colleague Laura wrote a nice article about it .
Win-win situations
Any company in 2018 knows its 'why' (Simon Sinek) laos telegram dataand solves a concrete problem. If it's good, that's also a problem that customers actually experience. The perfect basis for a nice win-win situation, and that fits in well with the world of social media. Find the connection with your customer in an honest way and be clear about the win-win that you can offer. Pushing is not advisable, but going with the flow and responding in a problem-solving way - that's what it's all about. And perhaps the most important tip: social selling works just like real relationships, so patience is important. Give it time.
You can pull the grass as hard as you want, but it won't grow any faster. Chances are it will break and you'll wish you had taken better care of it. – source unknown
Also read: Getting started with social selling? In 9 steps to a successful strategy
Good to realize: the ROI is not always clear in social selling. Social selling is also a personal process and therefore it mainly contributes to the personal branding and relationships of your employees. This most likely has a positive impact on the company and will therefore be worthwhile for companies in many cases. But there are no hard figures of this.
Be where your customers are
Customers are increasingly frugal with their time, more on-demand and much more selective. Developments in the digital landscape are increasingly in line with this and offer new possibilities. For example, we can now make contact and build relationships very smartly and effectively. Social selling is exactly that: making 'honest' and 'authentic' contact with potential customers and meeting them where they are: social media. It is not just spewing your information, but actually entering into a relationship: people do business with people.
It is the smart use of the power of social. You can find your target group very specifically, meet them and then approach them strategically and stay in touch with them. And also important: social selling is an addition to current marketing practices, not a replacement.
Social selling, marketing, relationships, sales: it’s all about timing. When the customer experiences a problem (for which your company has the best solution) you want them to think of you. The problem is that we almost never know when that moment will occur. That’s why the next best thing is to make sure that you are thought of often. To do that, you will have to communicate, all year round. That way, you increase the chance that the customer will choose your solution. And just as practical: it is advisable to use a content calendar and structure it. That is also part of social selling. If you are looking for more practical considerations, colleague Laura wrote a nice article about it .
Win-win situations
Any company in 2018 knows its 'why' (Simon Sinek) laos telegram dataand solves a concrete problem. If it's good, that's also a problem that customers actually experience. The perfect basis for a nice win-win situation, and that fits in well with the world of social media. Find the connection with your customer in an honest way and be clear about the win-win that you can offer. Pushing is not advisable, but going with the flow and responding in a problem-solving way - that's what it's all about. And perhaps the most important tip: social selling works just like real relationships, so patience is important. Give it time.
You can pull the grass as hard as you want, but it won't grow any faster. Chances are it will break and you'll wish you had taken better care of it. – source unknown
Also read: Getting started with social selling? In 9 steps to a successful strategy
Good to realize: the ROI is not always clear in social selling. Social selling is also a personal process and therefore it mainly contributes to the personal branding and relationships of your employees. This most likely has a positive impact on the company and will therefore be worthwhile for companies in many cases. But there are no hard figures of this.