Is marketing video a real asset
Posted: Mon Dec 30, 2024 9:08 am
Marketing video is an increasingly telegram data popular and essential tool for tomorrow's marketers. Indeed, changes in consumption patterns mean that the curve between television and web video is reversing. The younger the generations, the more they consume videos on the web. Even if the average per Internet user is 32.3 videos in a month, Generation Y consumes an average of 24 hours of video per week. Unlike their elders, the question of choice and not of proposition remains. Generation Y does not wait, it goes looking and consumes.
Based on these changes, marketing professionals are increasingly focusing their strategies on video. Whether in BtoB or BtoC, marketers agree that video has only advantages. For 52% of them, video brings a better ROI [1] as well as a more positive and dynamic image. The same source mentions that in 2016, 96% of BtoB marketers were thinking about or have switched to video. In addition, 59% of executives prefer to watch videos rather than read texts.
Based on this assumption, we can ask ourselves if video is a real strategic asset for BtoB companies?
Based on these changes, marketing professionals are increasingly focusing their strategies on video. Whether in BtoB or BtoC, marketers agree that video has only advantages. For 52% of them, video brings a better ROI [1] as well as a more positive and dynamic image. The same source mentions that in 2016, 96% of BtoB marketers were thinking about or have switched to video. In addition, 59% of executives prefer to watch videos rather than read texts.
Based on this assumption, we can ask ourselves if video is a real strategic asset for BtoB companies?