SEO is the most important step to make your Phone number library site and content visible to the greatest number of people. However, this strategy cannot be carried out solely on a single channel. In a digital strategy and in an approach to maximum visibility, purchasing keywords is essential. Doing only natural SEO is good but not enough, especially in the competitive space that is the Internet today. Doing only paid SEO can be expensive and you will not have the return on investment you hoped for. You must therefore think in terms of global strategy and use all available channels.
However, using AdWords remains the best way to quickly boost your website and its content. AdWords, a tool developed by Google, must be an integral part of your strategy, because Google is the most used search engine in France. According to StateCounter, 92% of French people use it.
Today, Google is the most used search engine in the world and, therefore, it is also in France. Therefore, having a strategy adapted to this search engine is mandatory to increase its SEO.
From this observation, using the different Google tools becomes mandatory. For businesses, there are 28 different tools allowing you to optimize your business or your actions. Obviously not all of them will be useful to you, but others are essential such as:
Google Analytics, which allows you to measure your actions and web campaigns. It also allows you to see the health of your pages by showing the number of visits overall or per page. A real statistical tool, it is essential to measure your actions.
Search Console is a tool to discover the most relevant keywords for your website. With these tools, we can also see the evolution of your pages in relation to the keywords. As explained previously, being on the first page of Google allows you to have a higher click rate. Therefore, it is also possible to know the click rate, the number of weekly, monthly or annual searches concerning the keyword and to adapt your strategies accordingly.