Emailing and newsletters as communication tools
Posted: Mon Dec 30, 2024 9:21 am
The question of the emailing strategy remains as phone number data the most profitable communication tool. This marketing strategy is considered by experts as the most profitable to communicate and undertake commercial actions. Indeed, thanks to emails, many possibilities open up to you, if only in terms of reach rate and deliverability. Indeed, some studies show that nearly 78% of emails reach their targets and that approximately 8 to 15% are seen by them. Whether for emailing or a newsletter, the acquisition rate is the highest of the communication channels
However, you have to pay attention to the difference between emailing and newsletter. Each pursues its own objective. The first has a commercial vocation while the second is a channel relaying information such as your content or your news.
The emailing and newsletter strategy must be positioned and thought of in a 360° strategy. A global approach allows this channel to exist and be very profitable. Whether on your site or social networks, this strategy develops very easily.
Why is emailing the most profitable action in communication? The reason is simple, it is because it allows you to reach a maximum of targets at the same time. Emailing sending systems such as Mailchimp, sarbacane or Webmecanik allow you to send and reach a maximum of people at the same time. Like social networks, email has a longer lifespan. In fact, they can be found more easily in the message flow.
Social media posts are ephemeral, especially on Twitter, where tweets have an average lifespan of 4 hours and 4 minutes. Emails, on the other hand, do not have this problem, although there is a loss due to antispam.
However, you have to pay attention to the difference between emailing and newsletter. Each pursues its own objective. The first has a commercial vocation while the second is a channel relaying information such as your content or your news.
The emailing and newsletter strategy must be positioned and thought of in a 360° strategy. A global approach allows this channel to exist and be very profitable. Whether on your site or social networks, this strategy develops very easily.
Why is emailing the most profitable action in communication? The reason is simple, it is because it allows you to reach a maximum of targets at the same time. Emailing sending systems such as Mailchimp, sarbacane or Webmecanik allow you to send and reach a maximum of people at the same time. Like social networks, email has a longer lifespan. In fact, they can be found more easily in the message flow.
Social media posts are ephemeral, especially on Twitter, where tweets have an average lifespan of 4 hours and 4 minutes. Emails, on the other hand, do not have this problem, although there is a loss due to antispam.