In other words, what is the element that characterizes them, or rather where does their differentiating idea lie ?
What are the differentiating ideas that enhance your Brand?
Houston, we have a problem
The example just told is just an example, except for the Google search: that is real and also emblematic.
This simulation however perfectly reflects the market belgium phone number list situation . Many entrepreneurs think that their product is of a different “right” , therefore better .
The reality is very different .
Behind this weak differentiating idea, there is the guarantee that it is impossible to know how to do everything. Or rather, it is impossible to know how to do everything well !
If you want to be seen as unique and relevant, you will need to specialize in a certain area.
Customer support
Every company should offer customer service or emergency assistance, so it is no longer a differentiating lever.
But there's more. A user who contacts customer support needs to resolve a problem, usually caused by a malfunction of your product.
The reality is very different .
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