Consider offering an incentive to sweeten the deal
Posted: Thu Jan 02, 2025 9:52 am
A transactional email is sent to an individual, based on an action they took while on your website. We are not attorneys, but transactional emails are generally considered a legal use of a user’s data. Still, we don’t recommend spamming your customer by sending them dozens of cart recovery emails. To minimize the number and maximize the revenue recovered, your abandoned cart emails should be irresistible. How To Craft an Irresistible Offer Your customer is already interested in the items that they put in their cart.
You don't have to sell the products as much as you have to sell the decision to purchase them. Address the distraction, indecision, or frustration that caused the shopper to bulgaria whatsapp number list abandon their cart in the first place. Focus on High-Value Abandoned Carts Offering a coupon, discount, or free item is a common practice to encourage users to complete a transaction. But what if you have limited resources or narrow margins? Flowium compared the revenue recovered from carts that contained less than $100 worth of merchandise (low value) to that of carts with more than $100 (high value).
Their results: Recover Lost Revenue With Abandoned Cart Emails They found that an abandoned cart email sequence recovered 4-5 times as much revenue from high-value carts. If you can’t profitably offer incentives to every shopper who abandons their cart, focus on the high value carts for a better ROI. Crafting Offers That Convert Incentives are just one of many tactics that can turn an abandonment into a buy. Let’s look at what else can drive conversions.
You don't have to sell the products as much as you have to sell the decision to purchase them. Address the distraction, indecision, or frustration that caused the shopper to bulgaria whatsapp number list abandon their cart in the first place. Focus on High-Value Abandoned Carts Offering a coupon, discount, or free item is a common practice to encourage users to complete a transaction. But what if you have limited resources or narrow margins? Flowium compared the revenue recovered from carts that contained less than $100 worth of merchandise (low value) to that of carts with more than $100 (high value).
Their results: Recover Lost Revenue With Abandoned Cart Emails They found that an abandoned cart email sequence recovered 4-5 times as much revenue from high-value carts. If you can’t profitably offer incentives to every shopper who abandons their cart, focus on the high value carts for a better ROI. Crafting Offers That Convert Incentives are just one of many tactics that can turn an abandonment into a buy. Let’s look at what else can drive conversions.