Taking JIRA as an example, it is hoped that users can complete tasks in an appropriate manner, rather than blindly following high-frequency and high-intensity use. JIRA allows users to complete their work efficiently by providing rich project management functions, such as task tracking, progress reporting, etc. At the same time, through customized dashboards, automated workflows and other functions, users' work efficiency is improved, thereby increasing user dependence on the product. (5) Tool products: increase the number of functions and scenarios The retention strategy for tool products is mainly to increase the number of functions and usage scenarios used by users, so that the product can play more roles in users' daily life or work.
It not only provides basic note-taking functions, but indonesia phone numbers also extends various functions such as clipping, OCR recognition and collaboration, covering the needs of users in multiple scenarios such as work, study and life. Adding functions and usage scenarios increases user dependence on the product, thereby improving retention rates. (6) Transactional products: increasing the frequency and variety of scenarios For transactional products, such as Taobao, in addition to increasing the frequency and intensity of use, it is also necessary to increase the usage scenarios so that users can think about using the product in different situations.
Taobao uses various marketing activities, such as Double, 68 and other large-scale promotions, to increase the frequency of users' purchases. At the same time, by expanding categories such as fresh food and overseas shopping, the usage scenarios for users will increase. In addition, Taobao also uses live broadcasts, short videos and other forms of content to increase the frequency of users' daily use, not only in shopping scenarios. For low-frequency trading products such as Airbnb, you need to find ways to increase the frequency of use, such as creating some high-frequency functions.