No marketing intelligence without marketing automation
Posted: Sat Dec 21, 2024 3:46 am
An unsung hero of the Second World War, Alan Turing is not only the father of modern computing, with his Colossus computer, which broke the German Enigma code, but he is also the father of the concept of artificial intelligence in 1951 with his famous "Turing test", a very pioneering one, which aims to test the ability of a machine to converse with a human to the point of making it believe that it is not a machine, but rather another human interlocutor. With this test, still used today, humans are therefore no longer able to determine whether they are conversing with a machine or another human.
If his first invention, the modern computer, gave birth to how to build phone number list every industry, from the personal computer to supercomputers and our smartphones, his second intuition, artificial intelligence, has long remained confined to research laboratories with a few modest breakthroughs, such as expert systems in the 80s or more recently neural networks and "deep learning".
Despite their image as creative "Mad Men", advertisers and marketers have been using IT for several decades. Whether it is to collect or store customer data in CRM databases, to exploit them with decision-making software packages, to automate customer relations or more recently to set up "programmatic" advertising : IT is everywhere.
If his first invention, the modern computer, gave birth to how to build phone number list every industry, from the personal computer to supercomputers and our smartphones, his second intuition, artificial intelligence, has long remained confined to research laboratories with a few modest breakthroughs, such as expert systems in the 80s or more recently neural networks and "deep learning".
Despite their image as creative "Mad Men", advertisers and marketers have been using IT for several decades. Whether it is to collect or store customer data in CRM databases, to exploit them with decision-making software packages, to automate customer relations or more recently to set up "programmatic" advertising : IT is everywhere.