The emergence of digital, mobile and

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Internet of Things (IoT) : thanks to IoT it is possible to acquire and share data so as to develop an updated Customer Journey and manage the user experience in a new perspective, basing the path and the experience on information acquired in real time . It would thus be possible to understand how customers use the products and intervene with appropriate updates, thus improving future iterations and relationships. Furthermore, the data obtained from IoT allows us to predict future needs based on previous behaviors, acting in advance to satisfy customer people or companies Adaptive Intelligence : New technologies such as machine learning and Artificial Intelligence enable Customer Experience Management applications to “learn”, automatically generating successive iterations of themselves , capable of meeting user expectations to an ever-greater extent each time.


The emergence of digital, mobile and social media uae phone number list technologies such as these has accelerated the transfer of decision-making power from the company to the customer, who is now the true protagonist of the purchasing experience. Winning Customer Experience In this article we have therefore understood that the consumer is no longer satisfied with purchasing, but rather asks to live profound experiences of interaction with the products. Investing time and resources in Customer Experience can bring companies great results, driving their growth and creating loyal relationships with their customers.


For this reason, strategies, processes and company organization should be designed by putting the customer at the center and ensuring that he has the best possible experience before, during and after the purchase.Conversational marketing, as you may have already deduced from the name itself, is marketing carried out through the potential of conversation . Let me explain better. It is a way of interacting between a company and a customer that provides the possibility of establishing a unique relationship with the customer, or with the potential customer, guaranteeing a dialogue with the company at the times and in the ways preferred by him.