When building a closed loop
Posted: Sun Jan 05, 2025 6:01 am
Category , crowd, segmentation and tiered operations Category , crowd, segmentation, and hierarchical operation. To some extent, it can be regarded as the key implementation in the digital closed loop. the matching of “ people, goods, and venues ” must be more precise.
However, today’s users are not only dispersed but also stratified, that is, they are dispersed in various different media, and in different media, these users have different levels of awareness of your brand. At the germany whatsapp number data same time , in this situation, consumers are exposed to an explosion of information. Many marketers have said: " Consumers now have a memory similar to that of fish, which is only 7 seconds. They buy when they see something and leave when they buy it .
" This has led to a more segmented and refined operation of brands in terms of categories and groups. As a result, everyone is paying more and more attention to the user stage (similar to 5A of ByteDance and AILP of Alimama ), and " interest groups " have been mentioned repeatedly. Of course, each platform has a different name for " interest groups " . ByteDance calls this type of consumers the A3 group, which are users who have been attracted by the brand.
However, today’s users are not only dispersed but also stratified, that is, they are dispersed in various different media, and in different media, these users have different levels of awareness of your brand. At the germany whatsapp number data same time , in this situation, consumers are exposed to an explosion of information. Many marketers have said: " Consumers now have a memory similar to that of fish, which is only 7 seconds. They buy when they see something and leave when they buy it .
" This has led to a more segmented and refined operation of brands in terms of categories and groups. As a result, everyone is paying more and more attention to the user stage (similar to 5A of ByteDance and AILP of Alimama ), and " interest groups " have been mentioned repeatedly. Of course, each platform has a different name for " interest groups " . ByteDance calls this type of consumers the A3 group, which are users who have been attracted by the brand.