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What are Chatbots and how they change digital marketing

Posted: Sun Jan 05, 2025 6:51 am
by mayaboti
An epochal turning point that occurs precisely at the moment of greatest attention around social networks, especially due to the scandal involving the use of data from Facebook in Trump's electoral campaign and in pushing the English vote in favor of Brexit. For the first time, social networks will have to disclose the principles they follow when processing personal data . Facebook marketing , Digital Marketing / By Ale Agostini Chatbots are software capable of interacting and giving textual answers to frequently asked questions asked by humans ; in some sectors they are carving out an increasingly important role in the first level interaction between consumer and company.


So let's prepare ourselves for scenarios like in belgium email list the film “Her” (2013), in which the protagonist Joaquine Phoenix falls in love with Samantha, an artificial intelligence . The prediction comes directly from the Gartner Research Institute which predicted that, within two years, the voice assistants Siri, Google Assistant or Alexa will become "normal" interlocutors. Chatbots fit into this panorama of human-machine interaction. Chatbot: the Millenials revolution Millennials, unlike their parents, do not like direct contact with other people to solve their problems.


They prefer online or automatic purchasing solutions and customer services based on artificial intelligence software. Chatbots are a possible answer for several reasons: Gratification of receiving a guaranteed response Fast interaction times without waiting / queues On average they offer you a Solution Possibility to use them in Multitask mode This trend also concerns the baby boomer generation, which finds in chatbots the "quick solution" to problems that can arise in a standard online purchasing process which is in fact depersonalised of the human aspect.