Because brand is a tool for long-term customer acquisition.
Posted: Sun Jan 05, 2025 7:02 am
Becoming a brand means becoming the spokesperson for the category and the representative of characteristics (brand = category , brand = characteristics); and then becoming the first choice of consumers. There are two ways to create a brand: a brand that is built through crawling and a brand that is built through fighting: One is to build a brand from the bottom up; the other is to build a brand from the top down. The first is the process described above. Start with traffic, use the product to create a hit, and use the hit to build a channel. A product that sells well and has a wide penetration in the channel will sooner or later become a brand. The logic of selling goods remains unchanged, from selling goods through traffic to selling goods through channels.
Selling goods, selling goods through traffic + channels , selling more goods, selling goods for a long time, branding is a natural process. This kind of approach is more down-to-earth, making money every day, and there india whatsapp number data will not be so much anxiety. The logic of goods finding people seems to have more CPS space in Douyin's traffic package , while the logic of people finding people is difficult to implement on Tmall no matter how well it is done. Of course, you can also use the second method of top-down promotion, which is more high-end and sounds good. For example, Xiaoguan Tea is a typical example of this method.
It starts with a high-profile promotion, creates marketing potential, tells a high-end story (eight masters, Xiaoguan Tea), and then CCTV advertising continues to build brand awareness, and finally focuses on the crowd. High-price vacancies: According to data from the China Tea Circulation Association, China's tea production reached 2.616 million tons in 2018 , and domestic sales reached 266.1 billion yuan, and continued to grow. Until 2010 , the old industry leaders Tianfu Mingcha and Dayi only had 3.72% and 3.61% of the market share respectively. The brand concentration is low, the industry ceiling is high, and the price is high.
Selling goods, selling goods through traffic + channels , selling more goods, selling goods for a long time, branding is a natural process. This kind of approach is more down-to-earth, making money every day, and there india whatsapp number data will not be so much anxiety. The logic of goods finding people seems to have more CPS space in Douyin's traffic package , while the logic of people finding people is difficult to implement on Tmall no matter how well it is done. Of course, you can also use the second method of top-down promotion, which is more high-end and sounds good. For example, Xiaoguan Tea is a typical example of this method.
It starts with a high-profile promotion, creates marketing potential, tells a high-end story (eight masters, Xiaoguan Tea), and then CCTV advertising continues to build brand awareness, and finally focuses on the crowd. High-price vacancies: According to data from the China Tea Circulation Association, China's tea production reached 2.616 million tons in 2018 , and domestic sales reached 266.1 billion yuan, and continued to grow. Until 2010 , the old industry leaders Tianfu Mingcha and Dayi only had 3.72% and 3.61% of the market share respectively. The brand concentration is low, the industry ceiling is high, and the price is high.