UGC: Discover the benefits of this marketing strategy
Posted: Sun Jan 05, 2025 8:25 am
User Generated Content (UGC), also known as User-Generated Content, has a self-explanatory name. This marketing strategy refers to material voluntarily produced by consumers themselves, such as reviews, comments or videos.
This means that by sharing your experience with a particular product or service on the internet, you contribute to creating content for a brand.
Nowadays, large companies are taking advantage of this user behavior to develop actions that promote their brand and build authentic relationships with customers. Therefore, being up to date on this marketing strategy is important to keep your business ahead of the competition.
In this article, you will deepen your knowledge of UGC, highlighted as a strong marketing trend for 2024 by the Foursales Job and Salary Survey , developed in partnership with Salesjobs .
Happy reading!
What is UGC?
As stated earlier, the concept of User Generated Content is self-explanatory.
However, to fully understand it, think about your honduras phone number list behavior when you want to purchase a product or service. At these times, it is very likely that you seek to learn about the experiences of other consumers before purchasing it. The testimonials that you consume, in videos, comments or reviews, define UGC.
This marketing strategy is based on the idea that internet users are influencing other people on different solutions every day. In these actions, brands have found a powerful opportunity to promote and build an authentic relationship with consumers .
Furthermore, UGC stems from two main behaviors of customers on the internet : the desire to share positive experiences and the desire to be pioneers in introducing new things to their circles of influence.
By linking these experiences to their brands, companies begin to see individuals willing to create content related to them. This organic approach allows brands to naturally integrate into consumers’ lives by promoting products or services.
What are the benefits of this marketing strategy?
In addition to building customer loyalty and organic advertising, investing in this marketing strategy brings several other benefits. Among them, the following stand out:
Greater reach on social media;
Free content for SEO;
Brand desire, generated by FOMO syndrome (Fear of Missing Out);
Source for new advertising pieces, promotional actions and other materials;
Collecting data on consumer expectations, journey and experience;
Engagement with the persona;
Low cost investment and high results.
How to use User Generated Content in marketing strategies?
Now that you know about this marketing trend, it’s time to explore the possibilities of implementing it.
First, remember that this is a strategy that is constantly growing , especially because it provides a range of tools for creating and sharing desired content. In this sense, it is more appropriate to direct investments towards emerging trends, anticipating the next big thing.
Currently, the main ways to use User Generated Content include:
1. Actions on social networks
Social media is essential to expand your brand's reach, increase visibility and connect with your audience.
However, don’t limit yourself to that. Use this marketing strategy as an opportunity to gather spontaneous promoters. To achieve this goal, develop actions such as using hashtags, running contests and offering rewards .
The choice of channel, on the other hand, depends on the solution you sell and where your audience is. Don't forget to recognize and share the content produced by these promoters.
2. Assessments
Many people tend to seek the opinions of other consumers about a product or service before purchasing it. Therefore, investing in user-generated reviews is a valuable strategy, but often ignored by marketing teams.
Its value lies precisely in being honest and direct content about a specific solution . To implement this strategy assertively, efforts must be made on two fronts:
Use automated and persuasive mechanisms to encourage customers to evaluate the product;
Collaborate with individuals who create high-quality content by sharing it on your blogs and social media.
Similarly, negative reviews can become valuable when coupled with objective insights. Explaining the reasons behind an unsatisfactory experience and highlighting the company’s ongoing commitment to improvement can be an effective approach.
3. Video materials
Video content is increasingly accessible and is one of the best channels for promoting user-generated content.
However, while YouTube remains a great platform for engagement and sharing, its real value has evolved towards shorter, more easily shareable media , such as Instagram Stories and TikTok.
In this way, it is possible to apply strategies similar to those of other social networks, such as the use of specific hashtags and the holding of contests, to create significant value in visual content produced by the users themselves.
This means that by sharing your experience with a particular product or service on the internet, you contribute to creating content for a brand.
Nowadays, large companies are taking advantage of this user behavior to develop actions that promote their brand and build authentic relationships with customers. Therefore, being up to date on this marketing strategy is important to keep your business ahead of the competition.
In this article, you will deepen your knowledge of UGC, highlighted as a strong marketing trend for 2024 by the Foursales Job and Salary Survey , developed in partnership with Salesjobs .
Happy reading!
What is UGC?
As stated earlier, the concept of User Generated Content is self-explanatory.
However, to fully understand it, think about your honduras phone number list behavior when you want to purchase a product or service. At these times, it is very likely that you seek to learn about the experiences of other consumers before purchasing it. The testimonials that you consume, in videos, comments or reviews, define UGC.
This marketing strategy is based on the idea that internet users are influencing other people on different solutions every day. In these actions, brands have found a powerful opportunity to promote and build an authentic relationship with consumers .
Furthermore, UGC stems from two main behaviors of customers on the internet : the desire to share positive experiences and the desire to be pioneers in introducing new things to their circles of influence.
By linking these experiences to their brands, companies begin to see individuals willing to create content related to them. This organic approach allows brands to naturally integrate into consumers’ lives by promoting products or services.
What are the benefits of this marketing strategy?
In addition to building customer loyalty and organic advertising, investing in this marketing strategy brings several other benefits. Among them, the following stand out:
Greater reach on social media;
Free content for SEO;
Brand desire, generated by FOMO syndrome (Fear of Missing Out);
Source for new advertising pieces, promotional actions and other materials;
Collecting data on consumer expectations, journey and experience;
Engagement with the persona;
Low cost investment and high results.
How to use User Generated Content in marketing strategies?
Now that you know about this marketing trend, it’s time to explore the possibilities of implementing it.
First, remember that this is a strategy that is constantly growing , especially because it provides a range of tools for creating and sharing desired content. In this sense, it is more appropriate to direct investments towards emerging trends, anticipating the next big thing.
Currently, the main ways to use User Generated Content include:
1. Actions on social networks
Social media is essential to expand your brand's reach, increase visibility and connect with your audience.
However, don’t limit yourself to that. Use this marketing strategy as an opportunity to gather spontaneous promoters. To achieve this goal, develop actions such as using hashtags, running contests and offering rewards .
The choice of channel, on the other hand, depends on the solution you sell and where your audience is. Don't forget to recognize and share the content produced by these promoters.
2. Assessments
Many people tend to seek the opinions of other consumers about a product or service before purchasing it. Therefore, investing in user-generated reviews is a valuable strategy, but often ignored by marketing teams.
Its value lies precisely in being honest and direct content about a specific solution . To implement this strategy assertively, efforts must be made on two fronts:
Use automated and persuasive mechanisms to encourage customers to evaluate the product;
Collaborate with individuals who create high-quality content by sharing it on your blogs and social media.
Similarly, negative reviews can become valuable when coupled with objective insights. Explaining the reasons behind an unsatisfactory experience and highlighting the company’s ongoing commitment to improvement can be an effective approach.
3. Video materials
Video content is increasingly accessible and is one of the best channels for promoting user-generated content.
However, while YouTube remains a great platform for engagement and sharing, its real value has evolved towards shorter, more easily shareable media , such as Instagram Stories and TikTok.
In this way, it is possible to apply strategies similar to those of other social networks, such as the use of specific hashtags and the holding of contests, to create significant value in visual content produced by the users themselves.