Pay-per-call Facebook ads offer a unique opportunity to deliver a promotional message to the right audience and ensure the qualified leads for your business are only one click away from direct communication with your sales department. This technique has limitations, but they can be mitigated using additional software and the best practices described.
The following article will explain the benefits pay-per-call offers for Facebook marketers, prepare you for setting up click-to-call Facebook ads from start to finish, provide insights into targeting the right audience, and display examples of call-only ads.
Understanding Facebook Ads for Pay-Per-Call
Diving into Facebook ads for pay-per-call, let’s explore the most effective types of ad campaigns and how to choose the right campaign objective. It is crucial to select the proper campaign type and objective because they directly influence how your audience interacts with your ads and, ultimately, how they convert into phone calls.
Generating calls and website visitors and promoting your business locally are the uae phone number list top goals for pay-per-call campaigns, all achievable in just one click on the caller’s side. The acquisition speed is especially important for mobile users, who account for the majority of customers.
Facebook user statistics by devices
Source: Statista
Other types of campaigns, on the other hand, are tailored to encourage actions on your website or promote your business. You can integrate the “Call Now” CTA on your website. This way, all types of Facebook ad campaigns can be used to enhance pay-per-call networks. However, consider that navigating prompts to a website adds extra steps to the customer journey, risking increased bounce rates and complex lead tracking.
Choosing the right campaign objective is about aligning your Facebook advertising strategy with your end goal: generating calls. Objectives that allow integration of “Call Now” buttons refine your audience to those who are not just browsing but are ready to talk, making your advertising spending more efficient.
Understanding how Facebook’s ad platform supports these objectives reveals its capability to target and retarget ads based on user behavior and preferences. This hyper-targeted approach ensures that your ads are displayed to a tailored audience, maximizing both reach and relevance.
Real-World Examples of Click-To-Call Facebook Ads
To bring these points home, consider real-world examples where businesses have leveraged Facebook’s pay-per-call capabilities.
Pay-per-call Facebook ad example
The click-to-call Facebook ads offer a simple yet informative layout:
Short ad story at the top
Media that best aligns with the ad’s goals (can be a short video, an image, or several images in a carousel loop)
Clear message explaining the benefits you’re offering in the bottom left corner, written in a business pitch
CTA button in the bottom right corner
Facebook call ads can be useful for most industries, including high-ticket niches. Nevertheless, judging from the Facebook click-to-call ads that appear in the feed most often, the industries that offer consultations as the initiation of the customer journey are the most popular. Thus, click-to-call campaigns are popular with law firms, healthcare, financial services, and real estate, as opposed to retail. These services greatly benefit from direct communication.
Facebook legal services click-to-call ad
This groundwork sets you up to delve deeper into creating and optimizing your click-to-call advertising on Facebook, steering you toward achieving more meaningful conversations and conversions.
Benefits of Facebook Pay-Per-Call Ads
Pay-per-call Facebook ads integrate the features of social media advertising and pay-per-call marketing in a single platform. Their main advantages are:
Precise targeting: It is in the nature of social media platforms to absorb, organize, and store a lot of information about users, either voluntarily provided by users, received from third-party sources, or gathered by analyzing user behavior. This information is then implemented to categorize users into different target audience segments. Phone call advertising through Facebook allows targeting users based on location, age, sex, household income, hobbies, and more.
Streamlined conversions: Various marketing channels may motivate users to dial pay-per-call numbers or navigate them to other platforms with such numbers. However, Facebook call-now ads enable businesses to connect with users with a single click. This shrinks the number of steps in a customer journey to a minimum. Pay-per-call affiliates earn commissions from user conversions on advertisers’ product pages, and this method offers a complete marketing cycle. Once the user clicks the button in the ad, it becomes the advertiser’s responsibility to guide the lead toward conversion.
Lead tracking analytics: Facebook offers advertising analytics for all ad campaigns. With this feature, marketers can understand the success of their campaigns with their audiences, calculate essential metrics, including ROI, and evaluate the effectiveness of the ad content.
Lead tracking is a fundamental instrument for seasoned marketers. Facebook call tracking allows for the analysis of the campaign segment that occurs on the platform, i.e., the performance of pay-per-call Facebook ads. A comprehensive lead-tracking solution is necessary for a complete analysis of the customer journey from the initial touch point to conversion.
Phonexa is the most up-to-date lead-tracking solution with advanced marketing automation features. It allows building leads’ profiles based on information from multiple sources while analyzing user behavior on the website and more.
Book a demo or take a product tour today to learn how Phonexa can leverage your marketing campaigns.
Book a Demo
A Step-By-Step Guide to Creating Pay-per-Call Facebook Ads
Let’s delve into the basics of Facebook pay-per-call advertising. The simple steps described below will allow you to launch your first click-to-call campaign without additional pay-per-call software.
Step 1 – Set Up a Facebook Business Page
Create a Facebook business page. Provide relative information that will allow users to find your business. Business pages have access to Facebook features for creating and monitoring ad campaigns.
Step 2 – Choose a Goal for a Marketing Campaign
Facebook allows a choice of six types of campaign goals. Deciding on these goals will influence the ads’ layout and features. Select campaign types that provide a “Call Now” option for a CTA.