Build and maintain a continuous

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If the coverage of this information does not form the viscosity of " strong relationship " , a continuous transaction relationship will not be formed . So how to establish a continuous relationship with target users? According to Kotler's marketing theory , " The basis for establishing a continuous relationship with users is to create, interactive state around target customers through various business means after the information arrives, which enables marketing to move from information dissemination to strategic in-depth management. " At this time, the choice of marketing field is very important. For a platform that can be both hot and highly interactive, Weibo platform can be said to be an unavoidable option, and this may be the case for many.




Factors that companies choose it as the main battlefield for hot marketing. Below, the author uses a case to analyze the advantages of hot marketing: 1. Hot topics can quickly achieve strong penetration among the israel whatsapp number data general public . When you appear on the trending search, people who know you will be concerned about what happened to you, whether it is because you are being discussed positively or negatively, and may also comment on you; people who don’t know you will ask questions such as “ What is this ” or “ What happened?


” For example, when Li Jiaqi’s live broadcast room was resumed for the first time last year, Cetaphil’s large white jars were quickly sold out, which soon caused heated discussions across the Internet. #What is Cetaphil # and the brand’s eponymous topic # Cetaphil # were both on the hot search list, and the brand’s voice was instantly amplified. But more importantly, different users expressed their opinions under the topic. There were professional KOLs who conducted product reviews and popularized the knowledge.