Do you really want to understand how to promote a product?
Posted: Sun Jan 05, 2025 9:45 am
The eye wants a piece of it: a good product with an anonymous packaging has already lost the game even before the referee blows the whistle. Well, the product must be able to sell itself: its packaging is its identity card, it must explain to the customer all its potential. The promotional information displayed on the product must be clear and concise: the customer should be able to understand at a glance what, how and why the product is useful to him.
In the words of Nielsen, "the message must be hong kong email list short, sweet and straight to the point". Those were not the happiest times in economic terms: consumers tended to tighten their belts. Therefore, in order to convince them to buy a product, it must be able to meet their needs and pre-existing desires. Your product cannot be the only one of its kind: therefore, you must be able to explain to your customers why it is different from the rest and show the advantages and benefits of your product.
To market your product, you can use packaging, advertising, coupons, but none of these elements can really give your product credibility: in order to be worth your customers' money, you must earn their trust. No product is without flaws or shortcomings, and yours is no exception. Identify them before consumers act, so as not to hinder your path to success. Even the most innovative products can become bluffs if they are not promoted and presented in the right way.
In the words of Nielsen, "the message must be hong kong email list short, sweet and straight to the point". Those were not the happiest times in economic terms: consumers tended to tighten their belts. Therefore, in order to convince them to buy a product, it must be able to meet their needs and pre-existing desires. Your product cannot be the only one of its kind: therefore, you must be able to explain to your customers why it is different from the rest and show the advantages and benefits of your product.
To market your product, you can use packaging, advertising, coupons, but none of these elements can really give your product credibility: in order to be worth your customers' money, you must earn their trust. No product is without flaws or shortcomings, and yours is no exception. Identify them before consumers act, so as not to hinder your path to success. Even the most innovative products can become bluffs if they are not promoted and presented in the right way.