In other words, it needs to show up for the right people, in the right place, at the right time. That’s three separate questions that you need to ask yourself before you even start creating the form: Who? When? Where? The first question is easy enough to answer if you’re targeting a clear ideal customer profile. But what about the other two? “When” is all about timing—when is the person you’re targeting with the form most receptive to filling it out? Look into your website and conversion data to understand the length of the buying process and map out funnel stages.
Lead forms are typically most effective at MOFU stages. “Where” is all about location—where on your website or other online channels is your target audience most likely to see and interact with the form during the Segment your italy phone number list audience into funnel stages and see which kinds of MOFU content are most popular. The overall message here? Start with a solid foundation of data. Choose the Right Form Placement The position of a form is (in many ways) more important than the form itself. It determines which kind of visitor sees it, what percentage of visitors fill it out, how they found it, and how likely they are to eventually convert.
So, think long and hard about the best position for your form. To help you out, here are some common positioning strategies (and their pros and cons): Hero Section: This is one of the most common positions for a lead capture form. It ensures that everyone who opens the page will see the form. However, this “in-your-faceness” sometimes prevents people from engaging with on-page content. Within Content: If your page has a lot of on-page content (+ words) you should probably embed lead capture forms throughout (roughly once per words). This highlights your content while reinforcing the added value on offer.