Coordinator of 6Connex, said in a recent interview with

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They credit much of their success to content creation on behalf of WriterAccess, Rock Content’s content marketplace, and its talented team of industry-educated writers. As more and more virtual event platforms continue to scour for their place in the metaverse, online, and within the framework of corporations, it becomes vital to utilize content creation to boost page rankings and viewership. Fortunately for 6Connex, their content strategy combined with the efforts of WriterAccess’ talent network has helped improve their place in the competition exponentially. Challenges Before Rock Content Rock Content’s WriterAccess has been an integral part of 6Connex’s continued growth and viewership.


Kortney Phillips, Marketing south korea phone numbers Rock Content’s team, “When I started [working at 6Connex] in June…the blog content was very high-level, top of the funnel, and short, roughly between 1,000 to 1,500 words. While the content was great, it was not aligning with our SEO strategy. We wanted to gain more authority in the events industry by providing our readers with lots of in-depth information that they can use, this is where we needed a change. As we were assessing how our blogs were performing and adjusting our SEO strategy so they perform better, we decided to start incorporating long-form blogs.


” The lack of depth and length meant 6Connex might have fallen behind in their SEO efforts, would they not have been able to incorporate longer form and high-authority blogs. Phillips and her team decided to outsource their once in-house blogs to creators on WriterAccess who were experts in the event-planning sphere. While these blogs were longer, it was a vital move 6Connex had to make to ensure their platform’s success and ranking. Immediate Changes With Rock Content’s WriterAccess As a marketing professional, making the leap toward outsourcing was natural for Phillips. She said, “It was really helpful to lean on WriterAccess for content when I was jumping into the events industry headfirst.