There are tons of dedicated calculator builders on the market that let you define complex formulas and build clean-looking calculators. Once your calculator is ready, embed it on a dedicated landing page (like this). Finally, promote your landing page aggressively on social media, through SEO, forums, or wherever your ideal customers hang out. The wider your reach, the more leads you’ll reel in. Claim your Google Business Profile If your brokerage or lending business mainly serves a specific geographic region, claiming a Google Business Profile (GBP) is a powerful lead generation tactic. Why? Assume someone searches for a mortgage-related local keyword like “mortgage lenders in California” or “mortgage lenders near me.
” Only businesses with a GBP can appear in the local -pack (or “places”) results on Google. This section dominates the SERPs for location-based queries. It’s prime real estate you can occupy with optimized content and customer reviews for better lead gen. Plus, having a GBP also boosts your credibility through reviews and information like your business vietnam phone number list address and hours. Signing up for a Google Business Profile is quick and easy. Visit the Business Profile platform, sign up with your Gmail account, and fill in your business details —it’s completely free. Then, make sure your NAP (name, address, and phone number) is consistent across all online platforms.
Host Webinars Webinars are a great way to give prospects an engaging, high-value experience that showcases your expertise. For that reason, they make excellent lead magnets. A webinar locked behind a simple lead capture form offers value, while still encouraging people to engage with your brand. Mortgages are complex for non-experts. There are tons of topics worth exploring, like: “Getting a Mortgage as a Self-Employed Person” “When to Go for an Adjustable Rate Mortgage” “How to Get a Mortgage with a Low Credit Score” The key to turning this lead generation tool into a successful conversion funnel? Choosing a topic that resonates with your target audience and collecting information upfront.