How to Build a Scalable B2B Sales Funnel
Posted: Mon Jan 06, 2025 3:44 am
Inflation, war in Europe and massive layoffs got professionals concerned about the future of their companies. During these tough periods it is extremely important to know where to invest and save budget. The report brings 5 tips to help business’ employees and owners get through these challenging times. Here they are: Don’t go dark — If you can keep spending Organic Content Experiences are on the rise Brand Awareness, not just lead gen Prioritize emotions over logic, but be distinctive On-demand creative talent can help scale your creative ops If you want to dive deeper into each of these topics, they are fully explained in the report.
5. Social Media and Email Marketing Both channels can taiwan phone numbers be considered traditional in digital marketing. Of course, the format of content and the way people interact through social media is changing, but it is still an important marketing channel. It is cheap and gives marketers the ability to get good results and collect insights from the audience. The report says that 30% of marketers evaluate the quality of their content according to how it engages on social media. Since short videos are currently the hype, TikTok leads this format and has been growing. 42% of marketers already use the platform and 26% plan to use it for the first time this year.
Besides that, there’s something else that has been trending on social media: influencer marketing. Having someone with considerable numbers and an engaged audience can help brands spread the word and deliver content to specific niches. This is getting more common and according to the report, 89% of marketers that have invested in influencer campaigns, intend to increase this investment in 2024. When it comes to email marketing, the channel brings good returns: $36 on every $1 spent. Of course, if you want to have good email marketing results, the strategy and tactics must be very well designed.
5. Social Media and Email Marketing Both channels can taiwan phone numbers be considered traditional in digital marketing. Of course, the format of content and the way people interact through social media is changing, but it is still an important marketing channel. It is cheap and gives marketers the ability to get good results and collect insights from the audience. The report says that 30% of marketers evaluate the quality of their content according to how it engages on social media. Since short videos are currently the hype, TikTok leads this format and has been growing. 42% of marketers already use the platform and 26% plan to use it for the first time this year.
Besides that, there’s something else that has been trending on social media: influencer marketing. Having someone with considerable numbers and an engaged audience can help brands spread the word and deliver content to specific niches. This is getting more common and according to the report, 89% of marketers that have invested in influencer campaigns, intend to increase this investment in 2024. When it comes to email marketing, the channel brings good returns: $36 on every $1 spent. Of course, if you want to have good email marketing results, the strategy and tactics must be very well designed.