A Cultural Shift: From One-to-Many Transmission to Conversation
Posted: Mon Jan 06, 2025 6:45 am
Digital transformation has profoundly changed the operating logic of the entire sector: it has allowed the replacement of strategies that were no longer ineffective – because they were based on an obsolete idea of broadcasting – with others capable of intercepting and keeping the relationship with users alive ; it has redefined the business model on the basis of a new digital culture focused on the use of granular and quality data and on a more balanced exchange between company and customers .
Digital technologies are able to provide companies in the Utility sector with indonesia whatsapp resource the right tools both to respond to the needs of the market as a whole and to interact with the individual customer in the most effective way possible, considering him, finally, as an interlocutor within a real conversation , who must first of all be listened to and recognized in his individuality. This is why it is essential to implement integrated, innovative and simple solutions, which are able to enable customized communication , based on the history and characteristics of each user (from consumption preferences, to payment habits, to training and in-depth needs).
All the technological utility trends that we will see in this article – from the increasingly advanced use of data, to the full adoption of the 5G protocol, to the entry into force of the smart metering system – support the transition to a technological paradigm built to offer the best possible customer experience : the personalized one .
Top 3 Utility Technology Trends: Advanced Data Use, 5G, Smart Grid
According to a recent Accenture survey , 98% of utility executives believe that continued technological progress allows for stable and continuous growth in the long term, more than other economic, political or social trends. It is thanks to technological development, therefore, that Utility companies are gradually paving the way for an increasingly sustainable future , a future in which resource management occurs more efficiently, the transition from fossil fuels to renewable energy is achieved and the network infrastructure is capable of withstanding systemic emergencies, unexpected events, and natural disasters. What technological trends will make this future possible?
Digital technologies are able to provide companies in the Utility sector with indonesia whatsapp resource the right tools both to respond to the needs of the market as a whole and to interact with the individual customer in the most effective way possible, considering him, finally, as an interlocutor within a real conversation , who must first of all be listened to and recognized in his individuality. This is why it is essential to implement integrated, innovative and simple solutions, which are able to enable customized communication , based on the history and characteristics of each user (from consumption preferences, to payment habits, to training and in-depth needs).
All the technological utility trends that we will see in this article – from the increasingly advanced use of data, to the full adoption of the 5G protocol, to the entry into force of the smart metering system – support the transition to a technological paradigm built to offer the best possible customer experience : the personalized one .
Top 3 Utility Technology Trends: Advanced Data Use, 5G, Smart Grid
According to a recent Accenture survey , 98% of utility executives believe that continued technological progress allows for stable and continuous growth in the long term, more than other economic, political or social trends. It is thanks to technological development, therefore, that Utility companies are gradually paving the way for an increasingly sustainable future , a future in which resource management occurs more efficiently, the transition from fossil fuels to renewable energy is achieved and the network infrastructure is capable of withstanding systemic emergencies, unexpected events, and natural disasters. What technological trends will make this future possible?