5 strategies to achieve customer loyalty
Posted: Mon Jan 06, 2025 6:50 am
Acquiring a new customer is 6 times more expensive than retaining an old one. This is the conclusion of a study carried out by Everilion, a Spanish company specialising in offering SaaS applications. This data highlights the importance that customer loyalty should have for businesses. But how do we achieve customer loyalty?
5 strategies to achieve customer loyalty
First of all, it is important to keep in mind that these strategies are easily applicable to all types of businesses . It doesn't matter if you have an online store or a local business, adapt your strategies and always focus on the customer. Give them what they need, not what you want.
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1. Use the surprise factor
The surprise factor will help us a lot at the beginning of the relationship with our client. Without the surprise factor, clients will not see the difference between your brand and the competition. You will have to offer them something new and different that will surprise them. For example, you can give them a special offer that appears for no reason .
The surprise factor will be very important throughout the life of the business. The relationship between brand and customer is something like a relationship between a couple. You must always take care of it, otherwise it will cool off. You can include a detail in the order, a note or a gift. A simple gesture will make all the difference.
2. Use a close and familiar tone
If you want to achieve customer loyalty, you indonesia number data must generate a feeling of familiarity. This is much easier when dealing with a local business, since personal interaction fosters closeness .
If you have an e-commerce site, don't worry, because you can also adapt this strategy. Use a friendly tone in all communications with your customers: on social media, in newsletters, in the content of your website and, above all, in customer service. In this sense, it is very positive to promote access through different applications such as online chats, WhatsApp, Telegram or Skype. Be as accessible as possible and encourage two-way communication .
You may be interested in: 5 strategies to sell more in your company
3. Earn their trust
No matter how hard you try to make things perfect, mistakes are always there waiting for you. It is impossible to never fail. You may miss the delivery date, the wrong product may be sent, you may have to cancel the order due to a stock error, or the experience may simply not be what the customer expected. We must keep in mind that it is human to make mistakes.
The key is how we react when things go wrong. As far as possible, we should anticipate the customer's complaint . If we follow up well after the sale, we will know that a certain person's order will be delayed. Call them to explain the situation and apologize. You can go a step further and compensate their loss in some way. For example, if you have to cancel an order, offer them something of greater value and keep the price they paid for the product they originally purchased.
5 strategies to achieve customer loyalty
First of all, it is important to keep in mind that these strategies are easily applicable to all types of businesses . It doesn't matter if you have an online store or a local business, adapt your strategies and always focus on the customer. Give them what they need, not what you want.
Send personalized messages to your potential customers with Holded. Get started for free.
1. Use the surprise factor
The surprise factor will help us a lot at the beginning of the relationship with our client. Without the surprise factor, clients will not see the difference between your brand and the competition. You will have to offer them something new and different that will surprise them. For example, you can give them a special offer that appears for no reason .
The surprise factor will be very important throughout the life of the business. The relationship between brand and customer is something like a relationship between a couple. You must always take care of it, otherwise it will cool off. You can include a detail in the order, a note or a gift. A simple gesture will make all the difference.
2. Use a close and familiar tone
If you want to achieve customer loyalty, you indonesia number data must generate a feeling of familiarity. This is much easier when dealing with a local business, since personal interaction fosters closeness .
If you have an e-commerce site, don't worry, because you can also adapt this strategy. Use a friendly tone in all communications with your customers: on social media, in newsletters, in the content of your website and, above all, in customer service. In this sense, it is very positive to promote access through different applications such as online chats, WhatsApp, Telegram or Skype. Be as accessible as possible and encourage two-way communication .
You may be interested in: 5 strategies to sell more in your company
3. Earn their trust
No matter how hard you try to make things perfect, mistakes are always there waiting for you. It is impossible to never fail. You may miss the delivery date, the wrong product may be sent, you may have to cancel the order due to a stock error, or the experience may simply not be what the customer expected. We must keep in mind that it is human to make mistakes.
The key is how we react when things go wrong. As far as possible, we should anticipate the customer's complaint . If we follow up well after the sale, we will know that a certain person's order will be delayed. Call them to explain the situation and apologize. You can go a step further and compensate their loss in some way. For example, if you have to cancel an order, offer them something of greater value and keep the price they paid for the product they originally purchased.