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What's new at Cannes Lions 2024?

Posted: Mon Jan 06, 2025 8:16 am
by Abdur14
The 70th edition of the Cannes Lions Festival will take place from 17 to 21 June in France, in a hybrid format to adapt to the new realities of the industry. It is one of the most eagerly awaited international events of the year for the advertising and creative sector.


This year's innovations include the new Luxury & Lifestyle Lions , the expansion of the Innovation Lions and the introduction of a new Humour category in the Cultural and Context sections.

The Social & Influencer Lions have also had their content belarus number data updated and the Audio & Radio Lions have been restructured to adapt to modern platforms. The PR Lions category has also been updated, limiting submissions to independent agencies or PR networks.

This year, all entries must include an AI Disclaimer to clarify the use of artificial intelligence in the entries. We have also had to say goodbye to the Mobile Lions category , as this way mobile creativity is integrated into all Lions, thus demonstrating the fact that it can be used in all disciplines.

Finally, Spain will continue its strong participation in the Young Lions competitions with representation in the areas of Design, Digital, Marketers and PR, thanks to the support of entities such as Future Brand , Cheil/Samsung , Dentsu and Newlink .