And even if the presence of the markup is not a direct ranking factor, I can assure you from experience that the ability to "dialogue" with Google tends to reward even at SERP level. But the growing success of structured data also has another consequence. In fact, consider that Google has increasingly access to this type of information - which is very clear for the algorithm, because it is written directly in machine language. The logical consequence is that, over time, it will tend to give less importance to other types of signals.
.. those, in fact, which make up a large part sweden number data of technical SEO. And so we are back to where we started. Is the passage clear to you? Well. I bet the question you're asking yourself now is: how do you implement structured data markup? There is excellent news on this front. Until a few years ago, inserting markup was an activity relegated exclusively to serious geeks who fiddled with code (or to poor SEO consultants).
Today, however, there are a series of software, more or less user friendly, that allow you to manage markup more easily. I'll give you WordLift as an example, an Italian suite that I use on this site and which works wonders. However, we are in a transition phase. More and more people are realizing the importance of markup for positioning, and more and more to make the process simple. My prediction is that in 2022 the accelerator will be pushed even further on this aspect.