#4 digital marketing trend 2025: video marketing
Posted: Mon Jan 06, 2025 8:45 am
Today, video continues to be used by the vast majority of businesses and is the preferred content for users:
92 % of companies consider videos to be the key content to achieve business goals;
86 % of companies use video as a marketing tool;
96 % of consumers have watched a video to learn more about a product or service;
88 % of consumers say they have been convinced to purchase a product or service by watching a brand's video;
73 % of consumers said they would prefer to watch a video if they needed to learn more about a product or service.
The irresistible rise of video marketing is nothing new, far from it: it is a rather long-standing trend that shows no signs of weakening. However, we can identify three noteworthy elements within this general trend, which will influence digital marketing actions in the coming year.
Personalized videos . If we look at the popularity of user-generated algeria whatsapp resource content, and in particular videos created independently by users and then shared on social platforms, a first consideration that comes to mind concerns the breadth of the horizon of contemporary marketing, which in order to chase this unstoppable tendency to narrate itself in the first person, should aim for an elusive one-to-one formula. Until recently, a segment composed of a single person was nothing more than a hypothesis, today however personalized videos translate data from numerous sources into stories in which the user himself is the protagonist . In this sense, they represent one of the most powerful technological outcomes of a trend that is now widely consolidated, which is bringing customers back to the center of communication with the brand.
92 % of companies consider videos to be the key content to achieve business goals;
86 % of companies use video as a marketing tool;
96 % of consumers have watched a video to learn more about a product or service;
88 % of consumers say they have been convinced to purchase a product or service by watching a brand's video;
73 % of consumers said they would prefer to watch a video if they needed to learn more about a product or service.
The irresistible rise of video marketing is nothing new, far from it: it is a rather long-standing trend that shows no signs of weakening. However, we can identify three noteworthy elements within this general trend, which will influence digital marketing actions in the coming year.
Personalized videos . If we look at the popularity of user-generated algeria whatsapp resource content, and in particular videos created independently by users and then shared on social platforms, a first consideration that comes to mind concerns the breadth of the horizon of contemporary marketing, which in order to chase this unstoppable tendency to narrate itself in the first person, should aim for an elusive one-to-one formula. Until recently, a segment composed of a single person was nothing more than a hypothesis, today however personalized videos translate data from numerous sources into stories in which the user himself is the protagonist . In this sense, they represent one of the most powerful technological outcomes of a trend that is now widely consolidated, which is bringing customers back to the center of communication with the brand.