The selling points themselves also have a set

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Of evaluation mechanisms. Ultimately , the super selling point is to achieve full-domain transactions. Full- domain transactions require, first, to connect the three levels of products, commodities, and brands, and second, to build three fields: public, private, and third fields, and to configure and combine the three elements of people, fields, and goods in a new way, so as to break the price involution and achieve greater business results. Columnist Cao Sheng, founder of Grayscale Cognitive Society, cognition.


Marketing coach, columnist for Everyone is a Product Manager. Consultant for product sales growth in large-scale enterprises, helping CEOs think in higher dimensions and attack in lower dimensions. This article is compiled and published on Everyone is a Product Manager. Reprinting is prohibited without permission The title image is from Unsplash , based on the CC0 agreement The opinions expressed in this article only represent the author himself. The Renrenshishizhan platform only provides information phone database storage space services. [Real Money Experience] The rhythm and strategy of big promotion marketing Taro and Cat Say Follow 2023-06-01 0 Comments 2179 Views 7 Favorites 16 minutes Free your eyes, put on headphones, and listen ~ ! 00:00 00:00 B -side product managers are responsible for conducting in-depth analysis and research on the target industry and market, understanding customer needs, pain points, expectations and behaviors, and finding the value proposition of the product.


Promotions are becoming more and more difficult. In this article, the author shares his own promotion experience, which is full of dry goods. The author divides the rhythm and strategy of big promotions into six parts according to time. Let's take a look. If you have been running big promotional marketing in the past few years, you may have a common feeling: it is getting harder and harder to do. First, the momentum of the concentrated outbreak of big promotions has weakened - "price cuts" have gradually become a daily routine: All major e- commerce platforms are setting up low-price channels and operating them on a regular basis. Pinduoduo is providing billions of subsidies, Taobao has daily special sales, and has also launched 99 special sales and N yuan sales .