Strategy: objectives, targets and competitors
Posted: Tue Jan 07, 2025 3:26 am
Sell online on Marketplace
Surely you have already heard of Amazon or Ebay . The marketplace is like a sort of virtual shopping mall, where different shops and different types of products are brought together. The advantages of large marketplaces are that people find them easily and instinctively trust them. The disadvantages are the enormous competition and costs.
By deciding to sell on a marketplace like Ebay and Amazon, you will have to pay to have your own space and sell your products. You will not have the costs of creating your online shop, but you will have to leave australia telegram a percentage for each sale made. However, you will enjoy the sense of reflected trust that users feel towards these platforms. In fact, very often a user makes a purchase more easily on Amazon or Zalando, rather than on a company website. Furthermore, marketplaces will not allow you to build your brand identity because you will simply be one of many.
You can decide to use the marketplace, at least at the beginning, to test the waters. In this way you will understand if there is potential for selling your products and, subsequently, open your online shop.
Digital strategy , when it comes to online sales , is essential . Thanks to the strategy, you will be able to understand what drives a user to buy a certain product. The strategy also includes objectives . Which ones are you interested in achieving? Always choose achievable objectives, even if ambitious. This way, you will be able to avoid wasting time and money. When choosing the selling price, you will have to take into account some factors, such as the value of what you are selling, shipping costs and e-commerce costs. You must not be out of the market due to prices that are too high, but you must not devalue yourself either.
Furthermore, also consider your competitors . By analyzing how they are moving online, you will also be able to understand which strategy is best for you. You will be able to get inspiration to improve your online shop. Another important research, to develop your strategy, is that on consumer habits. Commit yourself to understanding what they like, what their needs and requirements are, and make sure that your product can satisfy them. The story you will be able to tell about it plays a great role in this.
Surely you have already heard of Amazon or Ebay . The marketplace is like a sort of virtual shopping mall, where different shops and different types of products are brought together. The advantages of large marketplaces are that people find them easily and instinctively trust them. The disadvantages are the enormous competition and costs.
By deciding to sell on a marketplace like Ebay and Amazon, you will have to pay to have your own space and sell your products. You will not have the costs of creating your online shop, but you will have to leave australia telegram a percentage for each sale made. However, you will enjoy the sense of reflected trust that users feel towards these platforms. In fact, very often a user makes a purchase more easily on Amazon or Zalando, rather than on a company website. Furthermore, marketplaces will not allow you to build your brand identity because you will simply be one of many.
You can decide to use the marketplace, at least at the beginning, to test the waters. In this way you will understand if there is potential for selling your products and, subsequently, open your online shop.
Digital strategy , when it comes to online sales , is essential . Thanks to the strategy, you will be able to understand what drives a user to buy a certain product. The strategy also includes objectives . Which ones are you interested in achieving? Always choose achievable objectives, even if ambitious. This way, you will be able to avoid wasting time and money. When choosing the selling price, you will have to take into account some factors, such as the value of what you are selling, shipping costs and e-commerce costs. You must not be out of the market due to prices that are too high, but you must not devalue yourself either.
Furthermore, also consider your competitors . By analyzing how they are moving online, you will also be able to understand which strategy is best for you. You will be able to get inspiration to improve your online shop. Another important research, to develop your strategy, is that on consumer habits. Commit yourself to understanding what they like, what their needs and requirements are, and make sure that your product can satisfy them. The story you will be able to tell about it plays a great role in this.