Analyze Competitors' Keyword Strategies
Posted: Tue Jan 07, 2025 3:52 am
Being featured in the Map Pack can significantly increase the online visibility of your local business.
The following image shows a Map Pack for nearby attorneys in the Atlanta area.
Google Map Pack for keyword laywer near me
Screenshot of Britney Steele
#5. Identify your main competitors
We said above that you can identify your competitors by using a keyword research tool or a positioning monitoring tool.
After entering your target keywords armenia whatsapp into the tool, you can discover other websites that target the same or similar keywords. These websites are probably your competitors.
You can also do a Google search for the keywords you are looking for. The web pages that appear in the SERPs probably also belong to your competitors. Remember to keep an eye on your direct and indirect competitors.
Once you have created a list of your top competitors in the SERPs, look for the keywords they rank for and outrank you.
A good keyword research tool will show you the keyword difficulty , which represents how difficult it is to rank for that keyword.
If the keyword has a higher ranking difficulty, it means that many websites are already ranking for that keyword.
The following image shows a Map Pack for nearby attorneys in the Atlanta area.
Google Map Pack for keyword laywer near me
Screenshot of Britney Steele
#5. Identify your main competitors
We said above that you can identify your competitors by using a keyword research tool or a positioning monitoring tool.
After entering your target keywords armenia whatsapp into the tool, you can discover other websites that target the same or similar keywords. These websites are probably your competitors.
You can also do a Google search for the keywords you are looking for. The web pages that appear in the SERPs probably also belong to your competitors. Remember to keep an eye on your direct and indirect competitors.
Once you have created a list of your top competitors in the SERPs, look for the keywords they rank for and outrank you.
A good keyword research tool will show you the keyword difficulty , which represents how difficult it is to rank for that keyword.
If the keyword has a higher ranking difficulty, it means that many websites are already ranking for that keyword.