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Samy Alliance grows by 20% to €61M and opens a new stage with Juan Andrés Elhazaz as CEO

Posted: Tue Jan 07, 2025 3:58 am
by Abdur14
By Rafael Sotelo
Content manager at Marketing4eCommerce
LSamy Alliance closed 2023 with a turnover of 61 million euros, representing a 20% growth compared to the previous year. With 75% of its turnover coming from international markets, the agency has consolidated its position as a benchmark in influencer marketing and in the provision of comprehensive digital marketing and communication services.


Since its founding in 2013, Samy Alliance has shown great growth, consolidating its presence not only in Europe , but also in the United States and Latin America . In fact, it is ranked 521 in the Forbes FT 1000 ranking , which includes the fastest-growing companies in Europe.

A new stage with a new CEO at the helm
The recent addition of Juan Andrés Elhazaz as CEO marks an important milestone in the history of Samy Alliance. With a background that includes experiences in multinationals such as Procter & Gamble, LVMH ukraine number data and L'Oréal, Elhazaz (who has been COO of the company for the last 7 years), brings a global perspective and a deep understanding of the market that will undoubtedly propel the company towards new horizons. His appointment is part of a broader strategy that aims to consolidate the agency's leadership in the digital marketing and social media market, accelerating its continued growth.

“I am proud and excited by the trust that the agency’s founders, Juan, Pati and Marta, have placed in me and by the challenge that my new position means to contribute to the growth of Samy Alliance and our team ,” explains Juan Andrés Elhazaz. “The success of the work that we have the honour of developing for major brands around the world is based on a different value proposition that yields results: making brands continue to grow thanks to our unique ability to listen to the consumer to build a disruptive strategy and relevant and authentic creativity that starts on Social Media. I have no doubt that we will multiply the success stories of our clients and the global growth of Samy Alliance in the coming years.”