5 CRO lessons for eCommerce [M4C Sessions]
Posted: Tue Jan 07, 2025 4:03 am
By Maria Bastero
Content Manager at Marketing4eCommerce
ANDThis Thursday Marketing4eCommerce held the ninth edition of our M4C Sessions , an exclusive event in which we brought together several eCommerce professionals to discuss relevant issues in the digital world, analyse trends and enrich ourselves by sharing experiences and knowledge.
On this occasion, we have counted on the collaboration of SaleCycle to organize it and the chosen topic has been CRO, conversion in eCommerce, how to optimize it and how factors such as usability and web design play a key role when it comes to boosting these results.
CRO: How to increase conversion in eCommerce
The session was moderated by our director Rubén united kingdom number data Bastón and the participants in the day were thirteen professionals from the digital sector :
Guest Expert: Alexandra Ly , Regional Head of Revenue at SaleCycle
Guest Expert: Andrea Navarro , Sales Director Spain & LATAM at SaleCycle
Carlos Villalón, Marketing & eCommerce Manager at Samsonite
Chen Yue, Head of Digital and eCommerce at Phergal
David Andrés, Ecommerce Director at LG
Elsa Garraus, Head of Digital Marketing at Clicars
Isabel Cucalón, Head of the digital business unit at Germaine de Capuccini
Guadalupe Asensio, Head of Marketing at Bodeboca
Jennifer Bartolomé, Ecommerce Web Product Manager at Alsa
Marta Panera, Head of Marketing and Communication Western Europe region of Foreo
Mireya Masclans, EU Digital Executive Manager at Havaianas
Veronica Mellado, Ecommerce Manager at Komvida
Victor Sierra, Global Digital Activation Manager at Cosentino
Content Manager at Marketing4eCommerce
ANDThis Thursday Marketing4eCommerce held the ninth edition of our M4C Sessions , an exclusive event in which we brought together several eCommerce professionals to discuss relevant issues in the digital world, analyse trends and enrich ourselves by sharing experiences and knowledge.
On this occasion, we have counted on the collaboration of SaleCycle to organize it and the chosen topic has been CRO, conversion in eCommerce, how to optimize it and how factors such as usability and web design play a key role when it comes to boosting these results.
CRO: How to increase conversion in eCommerce
The session was moderated by our director Rubén united kingdom number data Bastón and the participants in the day were thirteen professionals from the digital sector :
Guest Expert: Alexandra Ly , Regional Head of Revenue at SaleCycle
Guest Expert: Andrea Navarro , Sales Director Spain & LATAM at SaleCycle
Carlos Villalón, Marketing & eCommerce Manager at Samsonite
Chen Yue, Head of Digital and eCommerce at Phergal
David Andrés, Ecommerce Director at LG
Elsa Garraus, Head of Digital Marketing at Clicars
Isabel Cucalón, Head of the digital business unit at Germaine de Capuccini
Guadalupe Asensio, Head of Marketing at Bodeboca
Jennifer Bartolomé, Ecommerce Web Product Manager at Alsa
Marta Panera, Head of Marketing and Communication Western Europe region of Foreo
Mireya Masclans, EU Digital Executive Manager at Havaianas
Veronica Mellado, Ecommerce Manager at Komvida
Victor Sierra, Global Digital Activation Manager at Cosentino