Google incorporates Gemini AI to create Performance Max campaigns
Posted: Tue Jan 07, 2025 4:54 am
By Carolina Muñiz
Content Creator at Marketing4eCommerce
GGoogle has just announced a series of updates that promise to revolutionize the way brands and businesses create and manage their online advertising campaigns. These innovations revolve around Performance Max campaigns and the incorporation of Gemini, Google’s advanced artificial intelligence (AI) model , as well as the integration of creative resources from platforms such as Canva.
These are the benefits of Gemini for Performance Max
Performance Max is a solution that enables brands, advertisers, and agencies to run their campaigns across Google’s entire ad inventory, opening the door to greater customer engagement. The big news is the addition of Gemini , Google’s most advanced AI model, which will generate creative assets , including text and images that show people in action, in algeria number data a non-identifiable way. This means that top-performing campaigns will now have even more powerful tools to create high-quality pieces that will resonate with their target audience.
In addition, the integration with design platforms such as Canva will allow advertisers to access a wide range of creative resources, facilitating the creation of more attractive and effective ads. This collaboration marks a turning point in the generation of advertising content, combining the versatility of Canva with the analytical power of Performance Max.
Resource generation is now available worldwide (in English) with more languages to follow. The image editing program will finish its rollout in the United States in March of this year, and will expand globally shortly after.
The data speaks for itself: improving ad quality in Performance Max to an “Excellent” level in Ad Strength can result in an average 6% increase in conversions . This underscores the importance of having high-quality creative assets that capture the attention and spark the interest of the target audience.
Content Creator at Marketing4eCommerce
GGoogle has just announced a series of updates that promise to revolutionize the way brands and businesses create and manage their online advertising campaigns. These innovations revolve around Performance Max campaigns and the incorporation of Gemini, Google’s advanced artificial intelligence (AI) model , as well as the integration of creative resources from platforms such as Canva.
These are the benefits of Gemini for Performance Max
Performance Max is a solution that enables brands, advertisers, and agencies to run their campaigns across Google’s entire ad inventory, opening the door to greater customer engagement. The big news is the addition of Gemini , Google’s most advanced AI model, which will generate creative assets , including text and images that show people in action, in algeria number data a non-identifiable way. This means that top-performing campaigns will now have even more powerful tools to create high-quality pieces that will resonate with their target audience.
In addition, the integration with design platforms such as Canva will allow advertisers to access a wide range of creative resources, facilitating the creation of more attractive and effective ads. This collaboration marks a turning point in the generation of advertising content, combining the versatility of Canva with the analytical power of Performance Max.
Resource generation is now available worldwide (in English) with more languages to follow. The image editing program will finish its rollout in the United States in March of this year, and will expand globally shortly after.
The data speaks for itself: improving ad quality in Performance Max to an “Excellent” level in Ad Strength can result in an average 6% increase in conversions . This underscores the importance of having high-quality creative assets that capture the attention and spark the interest of the target audience.