Determination of values
Posted: Tue Jan 07, 2025 6:00 am
You need to define whether each feature of your product is superior or inferior compared to your competitors. Creating multiple positioning maps using different sets of attributes will give you a broader view of the market and your position in it.
Types of positioning maps
There are several types of positioning maps, each designed to address different aspects of market and consumer perception. Among the most important, we highlight:
Product mapping: Focuses on the relative position of products based on specific attributes such as quality, price, or unique features.
Brand Map: Shows how brands are perceived relative to their competitors. Dimensions may include perceived quality, trust, innovation, and other brand attributes.
Competitive map: Focuses on the company's position compared to belarus number data competitors in terms of market strategies, strengths and weaknesses.
Market Segment Map: Examines how products or brands are perceived within a specific market segment, considering the needs and preferences of that demographic.
Price and value mapping: Evaluates consumer perception of the relationship between a product's price and the value it offers, helping to position products in the price spectrum.
Geographic map : Relates the position of products or brands based on geographic location, considering regional and cultural preferences.
Timeline : Examines how the perception of a product changes over time, especially in terms of the product life cycle.
For example, in the following brand map we can see a comparison of Xiaomi with its competition , taking into account the parameters durability and style/design:
Types of positioning maps
There are several types of positioning maps, each designed to address different aspects of market and consumer perception. Among the most important, we highlight:
Product mapping: Focuses on the relative position of products based on specific attributes such as quality, price, or unique features.
Brand Map: Shows how brands are perceived relative to their competitors. Dimensions may include perceived quality, trust, innovation, and other brand attributes.
Competitive map: Focuses on the company's position compared to belarus number data competitors in terms of market strategies, strengths and weaknesses.
Market Segment Map: Examines how products or brands are perceived within a specific market segment, considering the needs and preferences of that demographic.
Price and value mapping: Evaluates consumer perception of the relationship between a product's price and the value it offers, helping to position products in the price spectrum.
Geographic map : Relates the position of products or brands based on geographic location, considering regional and cultural preferences.
Timeline : Examines how the perception of a product changes over time, especially in terms of the product life cycle.
For example, in the following brand map we can see a comparison of Xiaomi with its competition , taking into account the parameters durability and style/design: