How to choose a text messaging platform? Must-have features and key elements
Posted: Tue Jan 07, 2025 7:23 am
Enterprises cannot help but rely on MarTech (marketing technology) to send a large number of text messages. How to choose a cost-effective, easy-to-use, full-featured and secure text messaging platform has become an important issue. It is recommended that your SMS marketing tool should have the following functions:
SMS sending platform - basic functions
List import: You can quickly import the list of phone numbers that need to send text messages.
Group messaging: You can send text messages to a group of audience lists at the same time.
Preview message: You can instantly preview the finished message while editing the content.
Notification text messages: Ability to send netherlands whatsapp phone number notification text messages and comply with relevant regulations.
SMS sending platform-advanced functions
Focus messaging: You can classify your audience and send text messages to a specific group of contacts.
Tracking data: It can provide data reports for SMS sending, tracking the number of sending, delivery rate, link click rate, etc.
Cross-channel integration: It can be integrated with LINE, Email and other channels to compare contact identities, use one-stop mutual application data, switch channels, etc.
Automation: It can automatically schedule, create automated message journeys, and combine AI to generate content, etc.
In addition, when choosing SMS marketing tools, companies must also consider the following three points:
1. Stability of sending mass text messages
2. Information security
3. SMS fee cost
In fact, when choosing MarTech, you can't just focus on the product itself. There are more factors that are often ignored by companies. Crescendo Lab specifically focuses on this topic and shares its views in the INSIDE media column "Crescendo Talks about Technology": How to choose MarTech? Apart from the product itself, there are 4 important factors that are easily overlooked!
SMS sending platform - basic functions
List import: You can quickly import the list of phone numbers that need to send text messages.
Group messaging: You can send text messages to a group of audience lists at the same time.
Preview message: You can instantly preview the finished message while editing the content.
Notification text messages: Ability to send netherlands whatsapp phone number notification text messages and comply with relevant regulations.
SMS sending platform-advanced functions
Focus messaging: You can classify your audience and send text messages to a specific group of contacts.
Tracking data: It can provide data reports for SMS sending, tracking the number of sending, delivery rate, link click rate, etc.
Cross-channel integration: It can be integrated with LINE, Email and other channels to compare contact identities, use one-stop mutual application data, switch channels, etc.
Automation: It can automatically schedule, create automated message journeys, and combine AI to generate content, etc.
In addition, when choosing SMS marketing tools, companies must also consider the following three points:
1. Stability of sending mass text messages
2. Information security
3. SMS fee cost
In fact, when choosing MarTech, you can't just focus on the product itself. There are more factors that are often ignored by companies. Crescendo Lab specifically focuses on this topic and shares its views in the INSIDE media column "Crescendo Talks about Technology": How to choose MarTech? Apart from the product itself, there are 4 important factors that are easily overlooked!