From political deepfakes to troll ads,
Posted: Tue Jan 07, 2025 9:18 am
GenAI is a powerful tool for brands looking to stay current and stand out. But according to our survey, nearly half of respondents believe that generative AI harms perceptions of brand authenticity. This statistic highlights a significant challenge facing marketers: How can brands harness the efficiency of GenAI without compromising authentic connections with their audiences? Keeping it real when using GenAI Transparency is key Only one-third of consumers believe they can spot GenAI content, creating an atmosphere of skepticism online.
From political deepfakes to troll ads, consumers may not belize whatsapp resource spot AI-generated content, but they question whether it exists. In this environment, one of the most effective ways to maintain authenticity when using GenAI is to be transparent about its use. 77% of consumers expect brands to be transparent about their use of AI, and brands that publicly disclose their use of AI are more likely to maintain trust.
Adding Humanity While GenAI can generate content, adding a human touch is critical to ensuring it truly resonates with your audience. Personalize your content by tailoring AI-generated content to reflect your brand’s unique voice and target the specific needs of your customers. Coca-Cola is a brand that is fully leveraging the power of artificial intelligence, but it has not forgotten the most important human touch.
From political deepfakes to troll ads, consumers may not belize whatsapp resource spot AI-generated content, but they question whether it exists. In this environment, one of the most effective ways to maintain authenticity when using GenAI is to be transparent about its use. 77% of consumers expect brands to be transparent about their use of AI, and brands that publicly disclose their use of AI are more likely to maintain trust.
Adding Humanity While GenAI can generate content, adding a human touch is critical to ensuring it truly resonates with your audience. Personalize your content by tailoring AI-generated content to reflect your brand’s unique voice and target the specific needs of your customers. Coca-Cola is a brand that is fully leveraging the power of artificial intelligence, but it has not forgotten the most important human touch.